Social Content Lead — Growth, Reels - dubai - L'ETO

    L'ETO
    L'ETO dubai

    5 days ago

    Description

    Job overviewL'ETO Group was born from a philosophy that blends the heart and mind of nutritious and healthy dining complemented by an iconic dessert selection.

    Inspired by the core elements of summer—freshness, vibrance and warmth—we've grown from a single café in Soho into 40+ locations across the UK, UAE, Saudi Arabia, Qatar and beyond.

    Joining L'ETO means being part of a global brand where creativity, ownership and hospitality come together to create unforgettable experiences.

    The role we're seeking is an in-house Social Media & Content Manager to partner with our Social Media Executive.
    Fluency in Russian is a huge advantage.
    You'll own the social strategy and day-to-day execution for @pastamamma.official and @memoriescoffeeco. This hands-on role lets you shape our online voice, drive engagement and build community from the inside out.

    Duties & ResponsibilitiesStrategy & PlanningDevelop and own a comprehensive social media strategy for @pastamamma.official and @memoriescoffeeco (defining core content themes, establishing a consistent posting schedule and setting measurable growth objectives)Produce monthly content calendars aligned with marketing campaigns and seasonal promotions.

    Content Creation & ProductionShoot, edit and publish Reels, Stories, static posts and other on-brand content.

    Coordinate all aspects of photo/video shoots—working with chefs, restaurant managers and the Social Media Executive on creative direction and talent ManagementEngage daily with followers:
    respond to comments, DMs and mentions promptly and on-brand.
    Monitor sentiment, highlight user-generated content and flag emerging trends or issues.

    Influencer & Partner Relations (with PR Agency)In partnership with our PR agency, identify, vet and reach out to local influencers and content with the PR agency to negotiate partnerships, manage deliverables and track performance metrics.


    Cross-Functional CollaborationYou'll work closely with:
    Marketing Team – aligning social campaigns with wider promotions and PR activitiesCreative & Design – on asset development, post-production and visual consistencyOperations – syncing on menus, new openings and in-store activationsExternal Vendors – including influencers, photographers and video producersRequirements & Qualifications3+ years' hands-on experience in social media and content creation for hospitality, F&B or lifestyle brands (agency or in-house)

    Deep understanding of Instagram and TikTok ecosystems:
    algorithmic best practices, trends and ad formatsExcellent copywriting skills and a keen eye for visual storytellingBasic proficiency with editing tools (Canva, CapCut)

    Familiarity with AI-driven content tools (Midjourney, ChatGPT, etc.) and how to integrate neural-network outputs into social workflowsA proactive, data-driven mindset:
    comfortable analyzing engagement metrics and iterating on contentFluency in English; Russian is a plus.
    What We Offer-Official full-time employment with competitive salary
    • Comprehensive medical insurance Employee discounts across all L'ETO Group concepts Dynamic, collaborative culture with clear paths for growth Exposure to a leading regional brand—and the opportunity to shape its social voice every dayApply for this job now:Social Media &Content Manager, Dubai, UAEName *Email *Phone number *Country and city *Nationality *RussianAttach CV (PDF or Word Doc) *Joining time * What time period you are ready to join inBy sending an email, you agree to the user agreementand the personal data privacy policy .
    #J-18808-Ljbffr
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