How to Make a Startup Company Successful with Print Marketing Materials in 2022

Say you have a wonderful business idea. And fortunately, you have decent capital in hand. You have done your research and are ready to invest in a product or service people are looking for. But how will people learn about your business?

For a start-up, the first few months are crucial. If you have a solid business development strategy and everything goes according to plan, there is no reason why your small company wouldn’t thrive. And marketing is an integral part of this strategy.

Though we have various marketing channels today, digital marketing at the top of all, printing materials still holds immense importance. Not everyone trusts Facebook ads. Google ads campaigns are out of budget for start-ups. 

But a brochure, pamphlet, leaflet, and other printing materials are cheap. And if designed well, they can be as effective as digital marketing -- especially for local businesses.

Here are some of the best uses of printing materials for start-ups:

Promote Brand Awareness, Make Your Presence Felt!

Have you recently been handed over a brochure or pamphlet announcing the opening of a brand new restaurant, cafe, or some other business in your town? Printing materials do wonders for start-ups when they are only operating in a small area.

Just distribute well-designed brochures and pamphlets among hundreds of people. And if they find them engaging, no reason why they wouldn't pass those on to several other people. And the cycle perpetuates. Printing materials make your presence felt among several other service providers in the same domain.
 

Tell Your Story & Build a Connection

Printed marketing material lets you tell your story in an interesting way. Whoever gets your brochure not only learns what you offer but the bigger objective behind it. You can share the faces behind your business and what made you start it in the first place.

Stories build a connection; your prospect learns the people behind a business are not chasing money but intend to solve a common problem each of us faces. Make sure the copy you craft for your brochure has a hook, every paragraph must compel the reader to read the next one.

Market Segmentation, Higher Return

If you want the best out of your marketing campaign, then don’t market your product or service to everyone. Besides being cheap, printed material lets you market your product to an age group or gender that’s more likely to convert.

For example, if you are selling women’s jewelry locally, the wise approach would be to distribute your brochures outside beauty salons, malls, marts, etc.

Leave a Long-lasting Impression

Do you know what’s the downside of investing in TV ads? You have to constantly pay for them to keep them running. And their impact is not always a long-lasting one. No matter how good your ad is, after a certain time, people find it boring.

What’s good about well-designed ads on quality material is it remains intact for a long time. People keep such business cards with them for future use, just in case they need your product or service.

Conduct Affordable A/B Testing

It takes a few hours to create an app but optimizing it can take a lot more time. You have to try out different formats, each with a unique copy and visuals, to determine the best version of your ad. This testing normally requires a significant budget.

Fortunately, with printed material, it becomes a lot easier, cheaper, and faster! You can print different designs at an affordable cost, there are quite a few printing services in Dubai ( and I’m sure there must be a few in your area too).

Printed material lets you test what’s working and what’s likely to bring the best results, fast! Thus, you can expect a higher ROI even in the early days of your business, where -- according to Forbes -- 90% of the start-ups fail.
 

Target Audience You Don’t Find on Google & Facebook

Sounds absurd? Who doesn’t use the internet and social media these days? More than 40% of the world still has no access to the internet. If you live in a region where the internet is considered a luxury, your biggest challenge would be to promote your business door-to-door or physically.

Printed material allows you to expand your reach to such an audience that you can target on Google, Facebook, and other online platforms. Of course, you can’t underestimate them. Who knows how many of them would turn out to be your long-term buyers in the future.

Final Words

No matter how much ROI digital marketing brings, printed marketing material will always preserve its importance. Handing over your business card to an acquaintance or friend or relative feels more personal than the same online ad shown to thousands of people online.

So if you are a start-up looking to boost your visibility among your prospects with minimum investment, invest in print marketing material. And don’t forget to choose a trustworthy printing service to ensure high-quality prints.