Digital Markeing Tips

When it comes to putting up online ad campaigns / PPC marketing, keep in mind that you have the ability to customize everything to your liking. There's no reason to be "bullied" into spending more than your marketing budget just to attract a few more people to visit your landing page, website, or other location.

You can establish certain time frames for your campaign in addition to setting a daily budget, which helps you calculate the number of quality clicks you're getting and other campaign data. These include, first and foremost, a start and finish date. When you combine the daily budget, the calculated daily number of clicks, and the number of days, you can quickly figure the total cost.

If you've been able to determine the times of day when some of your actual high-performing clicks came to your ad, you may define the next time period for the evolution and improvement of your campaign. This is the time when each day, or specific days of the week, begins and ends. For example, if your first test shows that your ad obtains the highest click-through rate (CTR) or lead conversion rate on weekday nights after working hours and before 10pm,