Marketing Executive - Dubai, United Arab Emirates - AVOLUX

Description

This position requires a positive, energetic, and highly collaborative individual who possesses the ability to cultivate strong working relationships while supporting the executional plans that will enable the achievement of the brand goals.

• Brand Building & Strategy
• Contribute to the development of the annual brand marketing plan including researching trends, identifying consumer insights, and exploring innovative marketing ideas that will drive future brand growth.
• Organize and enforce the brand communication strategy in partnership with the Director of Brand Marketing & Media and the creative agency.
• Partner closely with the creative team to bring the strategy to life through quality creative that drives branding and performance.
• Act as the brand steward by maintaining the brand book and owning the brand asset management system.
• Develop inspiring creative and media briefs for online and offline campaigns that deliver on the business objectives.
• Lead the development of creative assets for pretesting to drive brand performance.
• Manage brand partnerships with influencers, vendors, other brands, and partner with PR on celebrity/talent sponsorships.
• Support the Director of Brand Marketing & Media on developing strategic POVs, creative testing, and tentpole program strategies.
• Collaborates across the team with Senior Media and Senior Digital Managers, along with crossfunctional departments, to optimize campaigns.

• Build an insightdriven holistic communication strategy, partnering closely with the Director and the agency brand strategist.
• Lead the briefing, creative development, and execution of the UAE Market offline and online campaigns.
• Develop innovative 360° brand activations that connect to the UAE consumer in a meaningful way.

• Support the Director on developing integrated campaigns and programs that drive brand awareness and brand preference across our key strategic pillars: Brand and Core Uses.
• Lead and champion experiential brand programs to drive inperson brand engagement with our consumers.
• Maintain project timelines while staying on budget, and work closely with the creative and media teams to launch campaign deliverables on time.
• Own all aspects of the video production process including animatics, preandpostproduction, logistics, budget management, product sourcing, talent usage, food styling and trafficking.
• Monitor brand campaign performance and track KPIs accordingly. Provide recommendations to the media and data analytics team to optimize campaigns as necessary.
• Manage creative asset feedback for campaign development and secure alignment on key stakeholder approvals.
• Lead contract development and budget management and work closely with vendors and agencies on billing and scope of work management.
• Additional responsibilities as needed.

• Strategic thinker with exceptional critical thinking skills.
• Selfstarter who works collaboratively and is highly selfmotivated; goal and resultsoriented.
• Excellent communication and presentation skills.
• Strong influencing skills to articulate the brand POV and gain alignment across the organization.
• Performancedriven with a passion for driving impact and results.
• Exceptional project management skills with the ability to manage multiple projects and timelines.
• Wellorganized and detail oriented.
• Strong budget management skills.
• Ability to manage multiple agencies and stakeholders. Crossfunctional collaborator that forms strong working relationships within both internal and external teams.
• Thrives in a fastpaced environment while being adaptable, resilient, and resourceful.
• Energetic, innovative, creative, and flexible.
• Growth mindset and continuous learner; exhibits insatiable curiosity and an interest in selfimprovement.
• Creative thinker that can articulate constructive creative feedback.
• Analytical skills and experience in analyzing research or data to draw insights.
• Strong computer skills required, including PowerPoint and Excel.
• Excellent in managing goals with long term priorities for the business.

• 710 years of experience in Marketing, working at toptier ad agencies and/or clientside brands.

• Bachelor's degree required; MBA preferred. Major in Marketing or Advertising is a plus.