Performance Marketing Manager - Dubai, United Arab Emirates - AWJ Investments
Description
Job Purpose
Performance Marketing Manager will oversee the strategic direction of multiple performance marketing channels.
Key Result Areas
- Monitor key marketing performance metrics, including social and website engagement.
- Identify and search for new opportunities for our company's online presence expansion.
- Develop marketing strategies to expand our customer pool.
- Collaborate with our content team to move projects forward and ensure that all campaigns are in accordance with marketing and brand strategies.
- Developing testing strategies, finding new traffic sources, and managing daytoday communication.
- End to end management of performance marketing activity across Paid Social channels.
- Supporting performance marketing activity across additional channels such as Paid Search and working closely with the team/ agencies to implement, optimise and report on performance.
- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
- Work closely with the wider marketing team to optimise audience strategies.
- Ensure budget is spent across performance channels efficiently.
- Track and report on key performance indicators of media activity.
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