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Product Marketing Team Lead - Dubai, United Arab Emirates - Deriv

Deriv

Verified Company

Dubai, United Arab Emirates

1 month ago

Posted by:

Ahmed Al-Mansouri

beBee Recruiter

Description

Job Information

Job Opening ID

ZR_1599_JOB

Industry

Marketing & Global Partnerships

City

Dubai

Country

United Arab Emirates

Here's an exciting opportunity for a Product Marketing Team Lead who knows their way around product marketing strategies and has a proven track record of launching and promoting products like a pro.

In this role, you'll lead a team of marketing specialists and collaborate closely with product development and marketing to develop killer go-to-market strategies, create compelling messaging, and drive the adoption and growth of our outstanding products among new users.

If you're ready to dive into a dynamic and fast-paced environment and be the driving force behind our product success, don't miss out on this incredible opportunity to make a real impact.

Join us in Dubai and take product marketing to the next level together

Your challenges

Develop product positioning and messaging that differentiate our products in the market and resonate with customers.
Create gotomarket strategies and launch plans for new products and features, collaborating closely with product development, sales, and marketing teams.
Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and leverage the findings to inform product marketing strategies.
Develop and execute marketing campaigns that drive awareness, adoption, and engagement of our products across various channels, including digital, social, and live events.
Work closely with the affiliate team to develop sales enablement materials, such as presentations, case studies, and product demos, to drive revenue growth.
Track and analyse key metrics to measure the success of product marketing initiatives and make datadriven recommendations for future improvements.
Conduct user research and gather feedback to continuously improve product usability and customer satisfaction. Collaborate with design teams to create intuitive, userfriendly interfaces and workflows.
Collaborate with stakeholders to prioritise features, enhancements, and new product ideas. Define and maintain a product roadmap that outlines the strategic direction and timeline for product development.

Requirements:

Minimum 5 years of experience in Product Marketing or similar roles, preferably in the fintech industry
Bachelor's degree in Marketing, Business Administration, or a related field
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
Strong analytical and strategic thinking abilities, with the capacity to gather and interpret market research and competitor analysis to drive effective marketing strategies
Familiarity with marketing automation tools, CRM systems, and analytics platforms
Experience working with crossfunctional teams and stakeholders at all levels of the organisation
A proven track record of successfully launching and promoting products in the market
Knowledge of the latest marketing trends and tools and experience using digital marketing channels to drive product adoption and growth
Excellent spoken and written English communication skills

Benefits: