
Aayushi Shah
Marketing / Advertising / Public Relations
About Aayushi Shah:
Marketing Manager with 5+ years of experience working with retail and FMCG brands. Leading teams
across social media, branding, and campaign execution. Known for spotting consumer trends and
translating them into on-brand, high-impact marketing. Experienced in online, in-store, and outdoor
branding, driving campaigns, and building and promoting a customer loyalty app to boost engagement
and retention.
Experience
Marketing Manager
Day to Day hypermarket
• Led and managed the marketing team while coordinating with cross-
functional departments
• Planned and executed integrated online and offline branding initiatives
• Conceptualized, planned, and delivered promotional campaigns and offers
• Spearheaded the development and promotion of the MERCI loyalty app to
drive customer engagement
• Initiated and managed external partnerships and brand collaborations
Education
BJMC
GUJARAT UNIVERSITY
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