Advait Khadse

Marketing and business leader with 12.5+ years of experience driving celebrity partnerships, creator-led strategies, scaling up business. optimizing operations and managing brand campaigns. I have led cross-functional teams and delivered measurable impact across 2000+ brands, while building revenue for the company, turning it bottom-line positive

Head of Business at Tring

Dubai

Aug’20 – Present       

Business Growth:

Developed the agency sales channel of Tring, which offers celeb/influencer management, ad-film production and digital marketing services 

Scaled up the business from 0 to an annual run-rate of 15.5 million AED

Worked with 2000+ brands and 7000+ celebrities/ influencers YTD and built a strong reputation in the celeb management and ad-film production business in India

Optimized the marketing strategy to improve the cost per lead by 37%

Built the social media channels (YT, Meta, LinkedIn & X) for Tring

Implemented CRM for lead management, which improved the conversion rate from 0.7% to 2.3%

Introduced new revenue opportunities in the form of Celeb A.I. content generation platform, B2B automated platform, B2C Tele-calling platform and reseller network

Directly responsible for driving the operational efficiency (TAT) for the business across channels

Played a key role in making VC pitches and raised 27.5 million AED (7.5 million USD) of funding

Designed the first product (website and celeb application), which allows users to book & pay for celebrity services, and celebrities to execute their orders

Client and Talent Management:

Built and managed a network of more than 15000+ celebrities, influencers and talent partners

Did new business pitches & worked on deal closures

Directed the marketing campaigns from ideation, celebrity/ creator identification, negotiation to execution across India, UK, UAE

Served as a partner to key clients, presenting campaign performance, insights and recommendations

Manager-Banking Business at Loylty Rewardz Management

Mumbai

May’18 – Aug’20

Responsible for managing the Product and Operations, thus driving revenue for the company via banking clients like HDFC Bank, IndusInd, CBOI, PNB, PHFL and IOB

Drove targeted campaigns using marketing and analytics to help banks increase their revenue, cross-sell bank products, reduce dormancy and improve the overall customer engagement

Successfully on-boarded PHFL, an NBFC for managing their agent loyalty program and AU Bank for managing their end-to-end multi-channel customer loyalty program

Built new revenue channels in the form of introduction of Convenience Fee, offering Digital Marketing, co-developing HNI Proposition and developing Affiliate Marketing platform 

Achieved over 30% revenue growth Y-O-Y on the overall portfolio

Regional Head at PharmEasy

Bangalore

Nov’16 – May’18

Set-up and handled the entire distribution for Tamil Nadu and Karnataka through a warehouse, having a monthly turnover of over 1 million AED

Improved the procurement margin by 35%, using Centralized SKU Purchasing

Helped the overall company with the implementation of CRM

Managed the last mile delivery operations across 9 cities, using a fleet of 800 runners

Developed B2B alliances with marquee clients for the logistics unit to generate additional business

Founding Member at Waayo

Mumbai

Jan ’16 – Nov’16

Designed the entire website, which allowed users to book experiences (similar to Klook)

Developed the business categories and built vendor relations across four cities of Mumbai, Bangalore, Delhi and Hyderabad

Primarily responsible for lead generation and client relationship management

Generated a net revenue of 120T AED

City Head at ZO Rooms

Pune

Jul ’15 – Dec’15

Responsible for increasing the supply and the sales demand for the assigned city

Designed pricing and online listing strategy to deliver revenue and profitability targets

Led Corporate Sales to build steady revenue stream from non-retail client base

Managed smooth transition from fixed inventory model to pay per use model

Improved commercial hygiene by doing regular reconciliation with key accounts

Consultant at Cognizant Business Consulting

Chennai

May ’14 – Jul ’15

The role primarily consisted of giving advisory services, doing market research, doing data analysis to understand system/business pain points, process redundancies and corresponding process improvements. Accountable for on-time delivery of projects and seamless project communication

Consulted a leading US life-insurance company to simplify their reporting process at APAC level

Developed business by identifying, analysing and accurately capturing the Functional process flow of a Claims Appraisal Capability through focused discussions with the business clients

Created a business development template for identifying potential insurance clients in India

Mapped the current cognizant training modules with the Insurance regulatory requirements of the UK and the US market through gap identification

Developer Trainee SE at Mphasis Limited

Pune

Sep ’11 – Jun ’12

Did requirement gathering with the onsite manager for enhancing General Motor’s application

Worked with the core team for carrying out application conversion from one language to another

Worked as a production support for software applications using Classic ASP language

Master of Business Administration (Marketing) from Jamnalal Bajaj Institute of Management Studies

2012-2014

4.4 out of 7

Bachelor of Engineering (Computer Engineering) from Rajiv Gandhi Institute of Technology

2007-2011

63.4 %