Aimen Imran

Results-driven Data Analyst with 2+ years of experience, currently driving retention, funnel optimization, and revenue strategies at Hazel Mobile. Adept at leveraging GA4, Firebase, BigQuery, SQL, Python, and Looker Studio to design scalable data models, automate dashboards, and uncover actionable insights. Proven success in A/B testing, predictive modeling, and app performance optimization, with a strong focus on user engagement and monetization. Known for translating complex data into clear, impactful stories that guide strategic decisions and foster a data-informed culture across cross-functional teams.

With 2+ years of experience as a Data Analyst, I currently lead analytics at Hazel Mobile, focusing on user retention, monetization, and app performance. I’ve built 5+ real-time dashboards, improved Day 1 retention by 6%, and supported a 12% boost in feature adoption through data-driven insights. My toolkit includes GA4, Firebase, BigQuery, SQL, Python, and Looker Studio. Past projects also include churn prediction (85% accuracy) and A/B testing strategies that increased conversion rates by 7%.

I hold a Bachelor’s degree in Electrical Engineering with a specialization in Computer Engineering from the National University of Computer and Emerging Sciences (FAST), Lahore. My coursework and academic projects focused heavily on data science, machine learning, and statistical analysis, laying a strong technical foundation for my career in data analytics.