Aswanth Hareendran MN

I'm a Senior Product Designer(UI UX) with 5+ years of experience creating digital products across web, mobile, and tablet platforms. I design digital products that transform user experiences and deliver measurable results. I believe impactful design is more than just pretty interfaces – it's about solving real user problems, driving user adoption and retention, and supporting business goals. I thrive in cross-functional teams, collaborating with product managers, developers, and user researchers to turn ideas into impactful, feasible products. Given that most of my experience is in startups, I’m comfortable working in fast-paced, dynamic environments I follow a user-centered, research-driven approach to every design challenge. I conduct user interviews, facilitate usability testing, and iterate based on feedback to ensure designs truly work for users. I’m also a big advocate of Design Systems and accessibility. I build design systems using tokens and variables to maintain consistency, boost developer efficiency, and design with WCAG standards to include every user. I’m familiar with front-end fundamentals, including HTML, CSS, JavaScript, and JSON. I speak fluent English and excel in both verbal and written communication. I also enjoy mentoring budding designers through community workshops and design meets. 🏆 Key Contributions: At frog (Capgemini), revamped responsive interfaces across multiple platforms, enhancing user engagement globally. Also led scalable design system development that improved developer efficiency by 30% and accelerated delivery by 25%. Delivered UX overhauls at TatvaCare and CareStack, boosting feature adoption by 25% and operational efficiency by 20%. Designed an online consultation flow at MediBuddy that increased user conversions by over 30% and sped up onboarding by 75%. 💼 Key Areas of Expertise: • User Experience design, Product design, Visual design & Interaction Design • Design Systems & Component Libraries • Responsive designs • Qualitative & Quantitative research • Information architecture and User journey map • Accessibility (WCAG) Compliance • User Research & Usability Testing • Prototyping, motion design, micro animation & Data-Driven Iterations • Cross-Functional Collaboration and stake holder management • Design roadmaps • Modern Product & AI Tools (Figma, Whimsical, Figma make, Maze, ProtoPie, Lovable, Cursor, Builder.io, ChatGPT, etc) 

I'm a Senior Product Designer(UI/UX) with 5+ years of experience creating digital products across web, mobile, and tablet platforms. I design digital products that transform user experiences and deliver measurable results. I believe impactful design is more than just pretty interfaces – it's about solving real user problems, driving user adoption and retention, and supporting business goals. I thrive in cross-functional teams, collaborating with product managers, developers, and user researchers to turn ideas into impactful, feasible products. Given that most of my experience is in startups, I’m comfortable working in fast-paced, dynamic environments I follow a user-centered, research-driven approach to every design challenge. I conduct user interviews, facilitate usability testing, and iterate based on feedback to ensure designs truly work for users. I’m also a big advocate of Design Systems and accessibility. I build design systems using tokens and variables to maintain consistency, boost developer efficiency, and design with WCAG standards to include every user. I’m familiar with front-end fundamentals, including HTML, CSS, JavaScript, and JSON. I speak fluent English and excel in both verbal and written communication. I also enjoy mentoring budding designers through community workshops and design meets. 🏆 Key Contributions: At frog (Capgemini), revamped responsive interfaces across multiple platforms, enhancing user engagement globally. Also led scalable design system development that improved developer efficiency by 30% and accelerated delivery by 25%. Delivered UX overhauls at TatvaCare and CareStack, boosting feature adoption by 25% and operational efficiency by 20%. Designed an online consultation flow at MediBuddy that increased user conversions by over 30% and sped up onboarding by 75%. 💼 Key Areas of Expertise: • User Experience design, Product design, Visual design & Interaction Design • Design Systems & Component Libraries • Responsive designs • Qualitative & Quantitative research • Information architecture and User journey map • Accessibility (WCAG) Compliance • User Research & Usability Testing • Prototyping, motion design, micro animation & Data-Driven Iterations • Cross-Functional Collaboration and stake holder management • Design roadmaps • Modern Product & AI Tools (Figma, Whimsical, Figma make, Maze, ProtoPie, Lovable, Cursor, Builder.io, ChatGPT, etc) 

◼︎ Revamped Responsive Interfaces: Redesigned cross-platform (mobile, tablet, web) B2C and B2B products using scalable UI flows, validated through Maze usability testing, enhancing user efficiency by 30% and reducing onboarding friction by 25%. 

◼︎ Design System Development: Built and maintained an advanced design system in Figma using Token Studio, enabling seamless developer handoff, consistent design tokens, and real-time component updates-minimising design debt and inconsistencies across mobile, web, and tablet platforms. 

◼︎ UX Research Leadership: Led UX research initiatives including user interviews, journey mapping, and competitor analysis to uncover actionable insights, which shaped decision-making and improved feature adoption rates by 20%. 

◼︎ Prototyping: Produced high-fidelity prototypes and interactive flows using ProtoPie and Cursor to simulate real-world interactions, supporting early validation and reducing engineering rework by 35%. ◼︎ Accessibility Compliance: Ensured accessibility compliance across interfaces by applying WCAG guidelines and auditing designs using Stark and axe DevTools, contributing to an inclusive experience for users across regions. 

◼︎ Interaction Flow Optimization: Improved navigation and workflows via heuristic evaluations, enhancing user clarity. 

◼︎ Cross-Functional Collaboration: Collaborated with cross-functional agile teams including PMs, engineers, and stakeholders to align business goals with design decisions, streamlining sprint delivery cycles by 20%. 

◼︎ AI Tools & Documentation: Leveraged Whimsical, UIzard, Wireframe.cc, Figma Make, Builder.io, and Lovable; documented in Zeroheight and coordinated with Jira. Skills: User-Centered Design, Design Thinking, Data-Driven Design, A/B Testing, Visual Design, Typography, Responsive Design, User Research, Usability Test, User Persona, User Journey Mapping, Wireframing, Prototyping, Design System, Component Libraries, Information Architecture, Accessibility check.