Bahram Behrouzi Homa

Region: Middle East

• Increasing contact lens and lens care categories’ market share growth and expansion 
• Building synergies between professional relations strategies and brand and commercial drivelines
• Developing sustainable relationships with Key Opinion Leaders (KOLs) and Key Educators (KEs) to foster collaboration via education, research, and scientific advancement
• Delivering generic and product knowledge training for eye care professionals 
• Leading various seminars, podium presentations, and roundtable meetings for eye care practitioners and professional associations
• Establishing and maintaining a high standard of professional, industry, media, and consumer relations
• Providing technical training for sales, marketing, and customer services’ teams when managing eye care professionals/customer inquires
• Ensuring all presentations and written materials are executed to a high technical and accurate specification

Business Unit Manager | Vision Care – Bausch + Lomb

Region: Middle East

• Developing and implementing growth strategies to achieve financial objectives including the top and bottom lines
• Constructing tailored business strategies for each country in line with local and regional needs
• Leveraging marketing and sales planning processes to implement business strategies
• Creating efficient sales plans to ensure optimization of resources in terms of coverage, segmentation, and targeting of accounts
• Leading the development and implementation of marketing plans to maximize sales force measures in alignment with industry trends
• Managing product portfolios and product pipelines
• Managing key accounts, distributors, and other relevant trade channels
• Driving and motivating the different support functions within the organization
• Ensuring compliance of activities with legal, professional, and ethical standards
• P&L management
• Establishing KPIs for staff performance appraisal

Professional Relations Manager | Vision Care, Pharma & Surgical Business Units – Bausch + Lomb

Senior Faculty Member | The Vision Care Institute, Dubai – Johnson & Johnson

Region: Middle East

• Developing, customizing, and delivering educational modules to regional ophthalmologists and optometrists
• Module topics included: Patient-Centred Communication, Eye Examination, Slit Lamp Examination, Contact Lens Fitting, Contact Lens After Care, Healthy Contact Lens Wear, Dry Eye Assessment 

Distributor | Vision Care – Johnson & Johnson

Region: Iran

• Leading the first ever successful launch of J&J Vision Care portfolio in the country
• Building relationships with local ophthalmology and optometry Associations
• Interfacing with regulatory bodies to launch products
• Training eye care professionals on product knowledge and use as well as contact lens fitting

Chief Optometrist & Manager – Lunettes House of Quality Optics

Region: Dubai, UAE

• Managing an optical chain business across all functions
• Recruiting and training optometrists across the chain

Doctor of Optometry (Equivalent) – College of Optometrists, Ontario Canada

• Academic qualification recognized as equivalent to the Doctor of Optometry degree at the University of Waterloo

Bachelor of Science in Optometry – Beheshti University, Tehran, Iran

• Curriculum accredited by the School of Optometry at University of California, Berkeley, USA