Cindy El Kassis

Specialized in brand management, strategic marketing, and project management. Proven track record in Ecommerce and digital projects, including Shopify initiatives, UX/UI design, and successful implementation of tools like Content Square and AB Tasty

Passionate about luxury and digital marketing, I hold an MBA in Luxury Management and Marketing and am determinedly exploring new professional opportunities. My diverse background combines significant expertise as a Brand Manager and enriching experience in the e-commerce and digital sector.

🛍️ E-commerce: As a project manager in e-commerce, I have led extensive Shopify projects, coordinated editorial initiatives, optimized content using tools such as Content Square and AB Tasty, established strategic partnerships with renowned players like 24S and Galeries Lafayette, and contributed to the international deployment of the brand. Proficient in technical tools such as Shopify, AB Tasty, and Google Analytics, I am comfortable managing complex projects and coordinating multidisciplinary teams.

🌐 Brand Management: Leveraging my experience as a Brand Manager, I have successfully led a range of 10 brands, developed and implemented marketing action plans, and ensured the deployment of 360° strategies. My expertise spans from launching new products to managing media communication, constant competitive monitoring, and performance tracking.

MBA 2 in luxury marketing and manageme,nt - Paris 

Specialized in various luxury domains such as Jewelry, Watchmaking, Perfumery, Gastronomy, and more, I have developed practical expertise in luxury product marketing, merchandising, communication, and international distribution