About Durra aldahhan:
I just graduated from the University of East London majoring in Fashion Design.
I am a focused, driven, and self-motivated professional. Combining key strengths in relationship building, and the ability to perform in the future-focused, highly competitive fashion environment, I am confident that I can make a significant impact. From Finding new brands to predicting future trends, I am well prepared to continue exceeding expectations in fashion.
Experience
TwoLazy—London,UK April 2021 –Present Founder
- Founded the business and managed it on different fronts, including social media presence, accounting, and sales
- Networked with potential clients, improving sales and communication skills
Rania Albastaki –Dubai,UAE June 2020 – May 2022
Fashion Designer Assistant
- Assist in different aspects of the business, including product development, trend research, and draping
- Organize fashion shows by booking venues, hiring models, and backstage management
Suzie Turner – London, UK January 2020 – March 2020
Embroidery Intern
- Created Haute Couture level hand embroidery and beading
- Designed and customized garments based on customer specifications
- Conducted research to create mood boards for different clients including McLaren
West Carolina – London,UK September 2019 – January of 2020
Fashion Design Intern
- Developed new concepts for garment details, garment customization, and hand embroidery
- Led a team that managed branding, virtual merchandising, and website development using Shopify
- Managed the company’s social media presence by creating new content, increasing following on different sites by over 50%
Sumaia Sadoon Jewellery –Dubai, UAE January 2018 – September 2019
Design Intern
- Served as the first point of contact for customers at the store and exhibitions, providing a positive experience
- Assisted in various aspects of the business, including trend research, customer relations, and social media management
- Created new designs by incorporating fashion experience into jewelry designing
Education
University of East London - London, UK November 2021
Bachelor of Fashion
Major: Fashion Design
INTO Manchester – Manchester, UK June 2017
International Foundation in Art and Design
Professionals in the same Arts / Entertainment / Publishing sector as Durra aldahhan
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