Faisal Shafique

As a highly exper sales strategies and building professional relationship with clients, I believe that my flair will enhance my ienced sales and marketing professional with demonstrated skills in developing writingsuccess as a Sales & Marketing professional in with your esteemed organization.  

With over 18+ years of progressive experience in Sales Promotions and Marketing Operations in different MNCs like Dewalt(Stanley Black&Decker) ,Mirka and Klingspor, I have developed agile skills needed to increase revenues by promoting sales while maintaining customer satisfaction. My strength lies lie in my ability to implement Strategic Sales & Marketing plans to identify new market opportunities, new product development, market expansion by exploring new territories and strengthen market presence through advertising and new product introduction.  

 I am exploring new opportunities outside KSA with a progressive organization where I can continue to provide strong Sales & Marketing leadership. As there is considerably more to relate, I look forward to have a meeting and discussion regarding how my expertise can be utilized to further advance the visibility of your organization.  

 Currently I m in UAE on Visit Visa and can join immediately.

September’2020-Marcch’2022 ABRASIVES TECHNOLOGY INDUSTRIES(ATI) Renowned Bonded & Coated AbrasivesCompany in KSA as Regional Sales Manager –Western Region -KSA.

Key Responsibilities:

• Managing Sales Team-Review Performance and mentor them for growth
• Manage the PL ratio.-
• Key Account Management.
• Managing the Distribution Channel
• Devise Strategic Plan for business growth and act accordingly.
• Market Intelligence 
• Remote Markets Penetration- Traders Market
• Key End User Development – Rate Contracts and Blanket Order Proposals
• Managing Key Accounts in the region like AIC, Zamil Heavy, Zamil Metal, Zahid Industries, 
• Focus Approach for Coated Abrasives
• Devise New Price List for all Customers and Implement effectively.
• Leading the team towards business growth through B2B & B2C Channels

February’2020-April’2020 SHEFA GROUP (a KLINGSPOR COMPANY) Globallyrenowned Coated AbrasivesCompany from GERMANY as Area Manager–KSA.

 LAID OFF DUE TO PANDEMIC SITUATION

March’2018-December’2019 MIRKA Middle East (MME) Globally renowned Coated Abrasives Company from Finland as Area Manager -KSA

Key Responsibilities:                                                                                                                          

• Strategic Planning, P&L-Budgets-Forecasts, Brand Management, Contract Negotiation
• Monitoring Quarterly Sell in Targetsand assisting Distributors Sales team for Sell Out to ease in Sell in process.
• Distributor Management-Working closely with existing Distributor Sales Team. Mentoring, Guiding & motivating the sales team, ensuring that they consistently achieve targets for budgeted sales, gross marginsand net contribution for Mirka Products
• Develop a comprehensive businessplan, product development and marketing strategy.
• Focus on ART and Metals & Steel Industry/ Furniture/ Wood works/ Construction/ MEP segment of the trade alongwith the appointing new Distribution network forspecific Business Sectors.
• New ProductLaunch, Market Surveys
• Integrated MarketingCampaigns for B2B & B2C segmentof the business

Key Responsibilities:

AL DAAEM is one of the top leading company headquartered in Jeddah, in trade & sales of Industrial Equipment’s, Abrasive products & Hardware Tools from Europe.

Brands Handled:Rhodius(Germany), SAIT &Grandinitti(Italy) Interabrasives(Turkey) EHWA Diamond Blades(Korea)

Key Result Areas:

•  End User Focus BusinessApproach in promoting entire Product portfolio of Abrasives (Coated-Non Coated) in Projects /Industry.
• Also, Developing the Dealer Network for maximum Brand Visibility in the region.
• Increase the sales revenue in the region without compromising on margins 
• Facilitate on site demonstrations for End user and presentations for Procurement  Dept and Division Heads.
• Marketresearch and analysisof the competition to focus on productdevelopment

Jun’07-Nov 2016 with StanleyBlack & Decker

Deputation:

Jun’07 – Jun’2010      Field Product Specialist, Qatar

Jun’10 – Mar’2014      Area Sales Manager,Saudi-West (Including North & South Region) April’2014-Nov’2016 Area Sales Manager,Saudi-East

Key ResultAreas:

As Area Sales Manager

Managing DEWALTand B&D POWERTOOLS ,Stanley Hand Tools

Spearheading all aspects of product marketing including product enhancements, competitive analysis, market forecast and product positioning

Incorporating strategicdifferentiators levered on value propositions into innovative and detailed productrequirements

• Performing activities such as:     Appointing Dealer & Sub-dealer Network in main and remote cities of         Western/Eastern Region of the Kingdom
• Building long term relationship with clients
• Collaborating with trade marketingteam for formulating marketing strategies, implementing promotions through product mix, and so on
• Managing market research; obtainingand analyzing internal& external data on product usage, marketvariables and developments
• Ensuring accurate & timely product promotions in order to obtain the maximum results
• Organizing Road Shows to capture the target audience; working with the field team to promoteproduct and generate business from key projects in the region
• Arranging Sub-dealers meeting in variousmarkets to launchthe promotions and NPI’s, as well as regulating key accounts and delivering optimum service
• Developing new sub-dealers throughout KSA assigned territories, supervising Service Centre,and maintaining coordinating between field team and servicecenter
• Tracking market trends and technological developments
• Driving revenue and related forecasting through information gatheredfrom sales and cross-functional teams

As Field Product Specialist-Doha Qatar

• Directed key account management especially in Raslaffan Industrial City; built& maintained long-term relationship with site, project & purchase managers
• Conducted construction site visits, and arranged meetingswith project & construction manager  alongwith site engineersfor decision making for materialrequirements
• Analyzed customer requirements, delivered demos on sites, and converted them Collaborated & coordinated regularlywith dealers regardingquotation and materialsupply
• Imparted safety training to site labors and other employees; maintained database of the customer and utilized them togenerate business

Significant Accomplishments: (Across the Tenure)

• Conferred with Outstanding Performance Award in Construction DIY in Q3 (2010 & 2011) Successfully appointed 2 new direct distributors for Dewalt Tools & Accessories
• Extensive Geographical Coverage of Saudi Arab and maintainshuge data base of Sub Dealers in the Kingdom.
• Promoted to ASM in 2010 for Saudi WesternRegion
• Merit of enhancing knowledgeof Power Tools from Dewaltto competitors, as a resultconverted customers to Dewalt from competitors
• Secured Appreciation Trophy for Outstanding Performance in DrillingCategory   

           Aug’03 – May’07 with Khusheim Company for Industrial Equipment, Riyadh, Saudi Arabia as Senior Sales Executive

Key Result Areas:

• Conducted product marketing for products like welding machines, lathes, milling and drilling machines, hand pallets trucks, generators, wood working machines, air compressors, and so on
• Supervised key account management and delivered the optimum service to them Negotiated and finalized deals; identified new clients in the corporate sector
• Collated and evaluated internal & external data on product usage, market variables and developments through market research
• Built & maintained relationship with existing clients, as well as identified & fulfilled their requirements
• Significant Accomplishments:
• Gained experience in Power Tools, Welding Machines, Wood Working Machines, Compressor’s and Generators and other Industrial Equipment
• Received Appreciation Award for Outstanding Performance in Q4 (2006)
• Played a key role in establishing a new showroom at Al Kharj City by working as Branch In-charge with a team of 3 members      

Education & Credentials

2000   MBA (Marketing) from Purvanchal University, Jaunpur, U.P., India

1998   B.A. (Psychology) from Aligarh Muslim University, Aligarh,India

1998   Honors Diploma inSales and Marketingfrom NIS, New Delhi