Feon Cruze

Highly motivated and results-oriented professional with over six years of experience in administration, personal assistance, executive assistance, customer service, business development, and market research, in Sri Lanka, the United Arab Emirates, and Executive Assistance experience internationally. Proven ability to achieve goals consistently in both startup and enterprise settings, fostering a collaborative spirit within multicultural teams. I am eager to leverage my expertise and problem-solving skills to contribute to your team's goals and drive impactful results for your company.

CAREER HIGHLIGHTS & ACCOMPLISHMENTS

★ Achieved 4.75 times the initial monthly sales target of 1.2 million Sri Lankan rupees, resulting in sales of 5.7 million Sri Lankan Rupees at George Steuart Health.

★ Surpassed annual sales goals by an average of 110% over four years (2019-2023).

★ Awarded 1st Runner-Up status in the department-wide recognition program for exceptional performance in 2022-2023 for having sales increased by 30% in the Colombo region.

Experience 

WeAssist,  UAE, Australia, UK & USA 
Executive/Personal Assistant (October 2023 - Present) 
● Provide comprehensive administrative support to CEOs, COOs, Directors, and Executive Managers. 
● Increased CEO productivity by an average of 20% by managing their calendars, scheduling an average of 20 meetings per week, and handling 40+ emails and phone calls daily through administrative assistance. 
● Offering administrative and executive support to a property management firm in Australia, 04 marketing agencies across the UK & USA, and 02 startups in different industries in UAE. 
● Manage complex calendars, schedule meetings and appointments, prepare presentations, and coordinate domestic and international travel arrangements. 
● Conduct market research and studies as executives required to assist with business growth. 
● Managed team operations and performed clerical office functions to address queries, concerns, and issues, escalating complaints to management. 
● Assisted in event organization and marketing administration.  

Virtue Corporate Services, Dubai, United Arab Emirates 
Business Setup Advisor (September 2024 - March 2025) 
● Advised clients on all aspects of the business setup process in Dubai, ensuring compliance with regulations. 
● Liaised between clients and government agencies for smooth permit acquisition. 
● Strong stakeholder relationships (government, industry, partners) via events & social media. 
● Conducted market research and stayed up-to-date with the latest UAE business laws and regulations. 
● Built and maintained strong client relationships through exceptional service and exceeding expectations. 
● Created Business Proposals to match the client's requirements. 
● Scheduled and conducted client meetings (virtual/in-person) and followed up via calls/emails. 
● Warm Calling Clients from Asia, Europe, Africa, and other GCC Countries. 

GLOMACS Training & Consultancy, Dubai, United Arab Emirates 
Registrations & Billing Coordinator (January 2024 - June 2024) 
● Managed all aspects of registrations for the firm's training programs. 
● Maintained financial records while ensuring accurate and timely billing. 
● Respond to client inquiries via emails, calls, and website queries promptly. 
● Collaborated with internal teams to optimize a smooth process and assisted with administrative tasks. 
● Coordinated with multicultural stakeholders across Europe, Asia, Africa, Scandinavia, and other GCC countries. 

George Steuart Health, Colombo, Sri Lanka

MARKETING EXECUTIVE

DECEMBER 2019 - DECEMBER 2023 (Onsite - Sri Lankan Experience)

● Supported the Executive Director with various administrative and marketing tasks, including scheduling meetings, managing databases, organizing networking events, creating reports, and creating marketing materials.

●Exceeded individual monthly, quarterly, and annual sales goals and directly contributed to achieving overall team targets.

●Utilized relationship management skills to partner with over 150 key healthcare decision-makers, resulting in significant sales growth.

●Utilized data analysis skills to generate comprehensive reports that tracked and analyzed team sales performance across different timeframes.

●Conducted market research to identify new business opportunities and inform marketing strategies.

●Planned and executed product launch and development events, including vendor communication, logistics coordination, and on-site management.

●Onboarded new team members by providing comprehensive training in both field and office environments.

●Coordinated developing and implementing CSR projects and health awareness campaigns, resulting in increased participation rates in advice

sessions and checkup camps (achieved through collaboration with community and healthcare staff).

● Provided excellent customer service to clients and colleagues, ensuring satisfaction and promptly resolving inquiries.

Skills 
● Flexible 
● Virtual Assistance 
● Office Management 
● Communication Skills 
● Active Listening 
● Loyal 
● Effective Team Leader 
● Attention to Detail 
● Social Media Networking 
● Information Confidentiality 
● Networking at exhibitions and events 
● Confident handling of confidential matters 
● Ability to work in different time zones 

Software & CRM Skills 
● Word Processing: Microsoft Word, Google Docs 
● Presentation: Microsoft PowerPoint, Google Slides 
● Microsoft Office and Google Workspace 
● Media Platforms: Facebook, LinkedIn, Intch, Instagram 
● Marketing Tools: Canva, MailChimp, Adobe Express, Capcut 
● Project Management Tools: Asana, ClickUp, Notion, Monday.com 
● Communication Tools: Microsoft Teams,  Google Chats, Zoom, Skype, Gmail, Outlook, Zoho Mail, Slack 
● Spreadsheets: Excel, Google Sheets 
● CRMs: HubSpot, Zendesk, Kustomer, FactsERP, Zoho 
● AI Platforms: ChatGPT, Gemini, Microsoft Copilot 

Education 
● Chartered Marketing (CIM) Degree - Present at Sri Lanka Institute of Marketing 
● License To Sell (LTS) Corporate Marketing Essentials - 2022 at Sri Lanka Institute of Marketing 
● Preliminary Certificate in Marketing (PCM) - 2020 at Sri Lanka Institute of Marketing 
● Higher Studies in Business Studies / Accounting / Economics 

Certifications 
● Digital Marketing Foundations - 2025 at LinkedIn  
● Executive Leadership -  2025 at Project Management Institute 
● How to Boost Your Productivity with AI Tools -  2025 at Project Management Institute 
● Marketing Foundations -  2025 at Project Management Institute 
● Marketing Strategy: Competitive Intelligence -  2025 at Project Management Institute 
● Diploma in Marketing Management - 2024 at Alison 
● Essentials of Property Management Work - 2024 at Alison 
● Build your web presence - 2024 at Google Digital Academy  

Languages 
● English (Fluent - Verbal & Written)

EDUCATION

High School in Business Management

March 2017 - August 2019 St. Peter's college

Bachelor's Degree in CIM - Chartered Marketing

January 2022 - Currently Sri Lanka Institute of Marketing (SLIM)