joel lazrado

As an Associate Marketing Manager at SellerApp, I apply my SEO expertise to optimize the online presence and performance of various ecommerce businesses. I track and analyze important SEO metrics, such as organic traffic, conversion rates, and user engagement, using platforms such as Google Analytics, Search Console, and Data Studio. I also perform keyword research, site auditing, competitor analysis, and link building, using tools such as Ahref, SEMrush, and Spyfu. I collaborate with a team to investigate and solve critical SEO-related issues and recommend changes to website architecture, content, and linking. 

I hold a Master's degree in Digital Marketing from Digital Academy 360, where I learned the latest trends and best practices in digital marketing, such as SEM, Yoast SEO, and content creation. I am passionate about learning new skills and staying updated on the algorithm changes of top search engines. My goal is to help ecommerce businesses grow their online visibility and reach their target audience.

• Conduct keyword research using various tools (like Keyword Planner, Ahref, Spyfu and Moz)
• Experience with website analytics tools (e.g, Google Analytics, Search Console, Google Data Studio).
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.
• Overseeing content creation and offering suggestions.
• Optimize Best Title and Meta Descriptions for SERPs in an SEO-friendly manner.
• Report on performance metrics comparing them to our SEO goals and benchmarking data
Optimizing pages for desktop, tablet, and mobile use.
• Implement link building strategies and manage backlinks to build online authority.
• Follow SEO trends and stay up-to-date with new tools and practices.
• Analyzing website and social media pages, then making recommendations for improvement.
• Execute updates to SEO title tags, meta descriptions, and text.
• Add alt tags and schema markups to key content as required.
• Build and maintain the monthly SEO report in Google Sheets.
• Working with Content writers to come up with new topics and ideas to write about
.• Conduct keyword research using various tools (like Keyword Planner, Ahref, Spyfu and Moz) • Experience with website analytics tools (e.g, Google Analytics, Search Console, Google Data Studio).
 • Perform competitive analysis and identify gaps in our content or areas of improvement in our web design. 
• Overseeing content creation and offering suggestions. • Optimize Best Title and Meta Descriptions for SERPs in an SEO-friendly manner. 
• Report on performance metrics comparing them to our SEO goals and benchmarking data Optimizing pages for desktop, tablet, and mobile use. 
• Implement link building strategies and manage backlinks to build online authority. 
• Follow SEO trends and stay up-to-date with new tools and practices. 
• Analyzing website and social media pages, then making recommendations for improvement. 
• Execute updates to SEO title tags, meta descriptions, and text. 
• Add alt tags and schema markups to key content as required. 
• Build and maintain the monthly SEO report in Google Sheets. 
• Working with Content writers to come up with new topics and ideas to write about.
 

Bangalore University

Master of Business Administration - MBA, Marketing 2015 - 2017

1. Activities and societies: Finance & Marketing 
2. Completed SAP(System Application Programme) in Financial Management.
3. Completed Dissertation Project Final Year Project On "A Study On Retail Marketing Strategies", W.R.T Linen Club.
    

Digital Marketing InstituteDigital Marketing Institute

Master's degree in Digital Marketing