Juliana Gómez Camargo

Designer with 8+ years of experience in the fashion field, textiles industry, prêt-à-porter, visual aesthetics, Handcrafts, Art, Retail and Customer Service, with accurate communication skills and fashion business orientation.

Assistant Brand Manager - William Chams, BAQ Colombia

• Supervise the retail operations team to follow the customer preferences and behavior.
• Supervise e-commerce team (website and social media) stay up-to-date with the inventory, photoshoots and the customer service (B2C) is working effectively.
• Assist the CEO to stay connected with the suppliers and partners through e-mails and calls.
• Manage the stock levels to identify the best/low sellers and suggest a plan to maximized the profit.
• Budget seasonal purchases and ensure that the right volume is selected to generate profits.
• Stay up-to-date on new trends, design and collection development for the brand.
• Attend meetings with wholesale customers to estimate a range of sales and profits.
• Lead and follow up the team members are giving results and profits to the company.
• Coordinate a purchase plan considering the market segmentation, trends and the feedback from stores.
• Analyze and establish promotions based on the market segmentation and the stock management according the feedback from stores.
• Recommend prices changes when required in order to achieve set goals.
• Coordinate new promotions based on best/low sellers.
• Create a Visual Merchandise team for the execution of the changes in display for each line, market segmentation for each store, and selling spaces.
• Ensure each store accomplish sales goals

E-commerce manager - William Chams, BAQ Colombia

• Design and work with the programmer to recode the old website and create a new online store based on Brand’s market segmentation
• Lead a team of 11+ people and introduce them the new online sales process.
• Coordinate the photoshoots for the website.
• Supervise the e-commerce process and be able to solve problems quickly.

Social Media management - William Chams, BAQ Colombia

• Create content for social networks based on the company’s market segmentation (Instagram, Facebook, Pinterest, TikTok)
• Analyze account statistics to update market segmentation and set sales goals based on Instagram insights.
• Contact influencers and promote our products to generate traffic on the website.
• Build a strong relationship with the client to set commercial transactions (B2C)
• Attend workshops to develop new marketing strategies according to our market segment.
• Take photos for Instagram and edit them professionally, creating the Instagram grid with Adobe Illustrator and other apps.
• Increased Instagram followers and interactions up to 50% in a short time.

Fashion Designer - Laetitia, BAQ Colombia

• Product and stock management based on new trends, design process from concept and selection of fabric and supplies.
• Investigated a market research to identify new trends, techniques and design inspiration.
• Introduced to team members the seasonal themes and new concepts. Supervised the final styling.
• Created the mood board with Pantone, patterns and sketches for the collection.
• Expanded the concept of the brand to international market.
• Amplified the sales and capitalized the design process to used it as a marketing tool.
• Organized the warehouse, the new and old merchandise and send it to the stores.
• Received from the maquiladora the new collections to office and send it to the stores after making the quality control and ticketing.
• Work with the marketing team to introduce the clients to the new collections.
• Organized the supplies with the production team.
• Negotiate with suppliers the purchased of supplies.
• Design in adobe illustrator the patterns of the new collections

E-commerce specialist - Laetitia, BAQ Colombia

• Build relationships with external clients and fashion brands through calls, mails, expositions, conferences and social networking.
• Create a client book with all the information of potencial clients and buyers.
• Ensure that the company continues to make profits and grow investors’ wealth.

Creative’s assistant - Atenciaa Haute Couture, BAQ Colombia

• Created new embroidery to haute couture dresses made by the creative senior.
• Handwork for custom made dresses.
• Advised clients for embroidery designs.

Sales Advisor, Moda y diseños, BAQ Colombia

• Maximized the sales advising customers properly.
• Resolved doubts and inconveniences for customers.
• Fielded clients with excellent service.
• Identified clients needs.
• Incremented sales significantly by convincing customers to buy more than one product.
• Keep clean the store and the ware house organizing the merchandise

Professional fashion designer and Haute couture

University Autonoma del Caribe

Barranquilla, Colombia

Graphic Design

University Autonoma del Caribe

Barranquilla, Colombia

High School

Buen consejo School

Barranquilla, Colombia