Kussai Jairoudie

Studied Mechanical Engineering worked in operations and supply chain but found my career in marketing. Worked with small business to help them establish online presence on social media and start their E-commerce store. Experience in Content and social media marketing, and e-commerce marketing campaigns. Knowledgeable in SEO, Paid Media advertising and google search ads. 

Designed, established, and managed the company's e-commerce store, including end-to-end product listing creation, encompassing product images, videos, and descriptions.
Produced targeted marketing content tailored to various buyer personas and stages of the marketing funnel, utilizing tools such as Photoshop, Canva, Capcut, Meta Business Manager and AI  which led to an increase in Social Media engagement and reach.
Designed product labels and mock-ups, enhancing product presentation and visual appeal, ultimately contributing to improved brand perception and reducing bounce rate from the store page.
Managed and executed effective marketing campaigns on e-commerce platforms, resulting in heightened brand visibility, increased store traffic, and a  boost in sales during campaigns and new product launch period. Additionally, established and managed advertising budgets, running diverse ad types on Shopee platform , including search ads, discovery ads, and display ads to drive product promotions and sales.
Analysed and reported marketing campaigns results for budget allocation and campaigns optimization using platforms KPIs dashboards

Bachelor Degree in Engineering (Mechanical)