Mujtaba Kadiri

Digital marketing specialist with ~4 years of experience in programmatic buying, campaign optimization, data analysis, and digital strategy. Proven track record of enhancing ROI and scaling campaigns for leading brands across multiple sectors. Highly enthusiastic about embarking on new adventures, whether with an agency, brand, or AdTech product, bringing a fast-learning approach and innate curiosity to every team and challenge.

LS Digital, India & MEA (Nov 2022 - Present)
Manager – Programmatic Advertising

Career progression: Joined as Management Trainee (Nov 2022), promoted to Senior Specialist, currently Manager
•Led a team of 3 in planning, setup, management, and optimization of cross-channel campaigns (display, native, programmatic video, OTT/CTV, audio) via top DSPs (DV360, Amazon, Criteo, etc.) to drive targeted results across diverse business goals.
•Designed and executed robust campaign strategies, ensuring daily monitoring, agile optimization, and achievement of agreed KPIs for maximum performance and ROI.
•Delivered actionable, data-driven reports and insights to clients, outlining progress against objectives on a weekly and monthly basis.
•Successfully pitched and presented programmatic media plans to prospective and existing clients, converting new business opportunities and growing account portfolios.
•Managed large-scale programmatic campaigns for a leading Indian travel aggregator, overseeing a $1.5M quarterly media budget and driving significant uplift in digital acquisition and engagement metrics India & MEA.
•Gained extensive experience working with 20+ brands across India and the MEA region in a variety of industries, including travel, real-money gaming, foodtech, edtech, consumer electronics, and BFSI.
•Earned internal honors: Dashing Debutant (MT Batch Topper), North Star, Client Champion, and Out of the Box Thinker; plus, external awards at EMERGE Awards 2025 and e4m Maverick Awards 2025 for MMT International Travel campaigns.
 

Micro-Star International, Mumbai May 2022 – July 2022
Digital Marketing Intern (Laptop Division)
•Developed and implemented social media strategies and campaigns.
•Coordinated with media and video production agencies for different campaign requirements.
•Managed brand stores on ecommerce marketplaces like flipkart and amazon.
 

BC Web Wise, Remote May 2020 – July 2020
Online Reputation Management Intern
•Monitored online reputation of a leading automotive brand on the internet and addressed content that was potentially damaging to it.
•Analyzed the brand and it’s competitors performance, extracted insights and created online reputation reports.
 

Gozoop Dec 2019 – Feb 2020
Brand Reputation Management Intern
•Worked with two reputed brands for maintaining and enhancing their brand image and reputation on online platforms.
•Reviewed customer feedback and complaints across all relevant social media platforms and ensured responses in a timely manner.

Post Graduate Diploma in Management (Major: Marketing) 

From IES's Management College and Research Centre, Mumbai May 2023

Bachelor of Business Administration (Major: Marketing) 

From Bharati Vidyapeeth Institute of Management and Entrepreneurship Development, Mumbai May 2021