Mustafa AlTaie

professional summary 

COUNTRY MANAGER / SALES & FINANCE MANAGER AUTOMOTIVE

Highly knowledgeable, resourceful, and award-winning Automotive Manager with +14 years of experience in all areas of dealer operations. Track record of success leading medium- and large – Volume stores and increasing sales and leasing by continuously searching for ways to improve customer satisfaction Expertise in building proficient sales teams, turning around struggling dealerships, Training staff to enhance productivity, and devising strategies that boost revenue/profitability and align with corporate objectives, Talented motivational speaker and respected manager with a demonstrated history of surpassing goals and company expectations, Strengths

EXPERIENCE

AVIS RENT A CAR - IQ, ERBIL                                                                          Jan/2020- May/2022

COUNTRY MANAGER

Responsible for 5 locations with a total of 1k fleet and +50 employees’ operation and management.

• Achievement of Operational goals and financial objectives as stated in the annual Business Planning

• Ensure high customer satisfaction • Implement local sales and marketing initiatives

• Trained and developed of all locations total of +50 employees

• Managed a 5-member cross-functional (product, marketing, sales, support) team and coordinated with six business partners toward the successful launch after (pandemic covid) Campaign to overcome the economic obstacle we expanded and doubled our sales location

• Create standardized business processes that improve performance and enhance customer service.

• Efficient utilization and effective control of vehicle inventory.

• Managed a process re-engineering project to upgrade and consolidate end-to-end service processes; restructured communication flow among 5 departments and cut down paperwork by 75%.

• Achieve Fleet Utilization and Depreciation Goals of 1k vehicles.

• Conducted workload assessments and devised new operational processes that led to a 40% increase in productivity.

• Devised a pricing and branding strategy with the Strategy team to launch a new three-tier pricing model; achieved a 27% increase in profit

• Liaised with marketing to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in a 35% increase in revenue

• Identified key issues and implemented operational improvements that increased productivity by 25% on critical equipment in order to meet our customer's increased demand

• Grew online sales by 35% by optimizing marketing budget allocation

• Created and implemented Google Ad Words strategy; increased customer acquisitions by 20% and decreased cost per acquisition by 50%.

• Increased B2B leads by 30% by implementing paid ads on Google and LinkedIn

HONDA - San Diego, California                                                                         [02/2017- 12/2019]

SALES MANAGER 

• Led sales force of 10 sales representatives, Generating the highest sales in the region 
• Managed inventory of + 250 new vehicles and 70 used vehicles.
• Increased the dealership CSI scores to above regional & national scores. 
• Set sales target goals to produce a sales plan.
• Managed individual and team quotes.
• Approved customer financing options.
• Experience with Certified Pre-owned vehicles
• Manager appointment confirmation phone calls.
• Coordinated with the marketing department to prepare promotional activities.
• Appraised all used vehicles (trade-in) and maintained the database.
• Attend sales meetings and training.
• Established monthly sales goals and motivated staff to achieve them.
• Ensured that dealership website kept updated
• Hire, train, motivate, and monitor the performance of all salespeople.
• Developed policies and procedures for the sales team and implemented weekly sales training to increase KPI performance by 10%
• Lowered re-conditioning cost from $1700 per unit to $1100

HONDA – San Diego, California                                                                         [01/2016- 02/2017]

Finance Manager 

• Process finance transactions including lender approval and ensuring 100% compliance with all state and federal laws and regulations.
• Present warranties, services, credit insurance, GAP insurance, and other beneficial products offered by the dealership.
• Established and maintained strong relations with finance sources,
• Account Payable & Account receivable
• Income statement • Budgeting • P& L analysis
• Met monthly forecast for finance and insurance income.
• Followed up with customers to guarantee satisfaction to preserve high CSI scores.
• Attended finance meetings and training.
• Average $ 1500 - $1800 per copy back-end profit

HONDA – San Diego, California                                                             01/2014 - 01/2016

Internet Sales Manager 

TOYOTA – IQ, ERBIL                                                                            01/2011 - 12/2013

Sales Manager 

US ARMY – Washington, Dc                                                                 03/2004 – 09/2009

Linguist 

Six Sigma Green belt / PMP- PMI / CCNA Certified Routing & Switching /IOSH Certified RRC International /HSE Certified RRC International /Honda finance Certification /Honda Sales management fundamental /

• English           fluent
• Arabic             Native
•  

• J.D Power -Highest customer satisfaction                                                           Avis 2020
• World travel award -1st Rental company Iraq
• HONDA president Award -Highest customer satisfaction                       Honda 2018
• HONDA Council of leadership -Gold& Silver Membership                       Honda 2016

Master of Science in Computer Information System.                              San Diego, CA

CALIFORNIA MIRAMAR UNIVERSITY 2018

Bachelor’s Degree in Business Administration                                               Erbil/IQ

FRENCH Lebanese UNIVERSITY  2013