About Nader Bashout:
Head of Design, a passionate and seasoned graphic design leader with 10+ years of professional experience in advertising agencies, a holistic view of the digital landscape and a deep understanding of the sales funnel and customer journey in the UAE and GCC, leading cross-functional teams in executing successful marketing campaigns and projects. Special talent for enhancing corporate marketability through digital and print marketing tools as well as clear, effective corporate messaging. Gained understanding the commercial aspects of the agency or marketing department; hiring and managing the creative team; knowledge of brand development and multichannel marketing concepts; understanding of design, copy and web best practices/guidelines. A clear communicator - ability to express complex ideas clearly and succinctly, while collaborating closely with teams outside of the Creative group.
Experience
Khalifa University, Abu Dhabi - UAE Oct 2017 – Present
Design Support Manager, Corporate Communications
- Visualize and develop innovative graphic designs that meet business goals.
- Obtain input from management, ensuring designs meet organizational standards and brand expectations, express ideas accurately, and represent the company appropriately.
- Work independently and guide the junior team cooperatively on multiple projects.
- Develop creative solutions that are in-line with the brand value proposition.
- Reflect the core values and ensure consistency with the brand guidelines, delivering on time, are cost effective and innovative.
- Ensure consistency with the brand guidelines, delivering on time, are cost effective and innovative.
- Prepare and manage the budget for the marketing department on a monthly, quarterly, and annual basis.
- Advise on the printing and production of creative and review the printing proofs to ensure quality of production in line with the brand standards
Education
International Master in Business Administration in Brand Management - Central City University, New York, USA, 2011
Mass Communications in Advertising & Marketing Communications – Cairo University, Cairo – Egypt, 1999
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