Rabih Takkoush

I’m a Brand & Marketing professional with experience leading integrated campaigns, content strategy, and PR coordination across the MENA region. In my role at STARZPLAY, I manage brand storytelling, creative briefing, and campaign planning ensuring consistent brand voice and measurable results.

I work closely with internal teams, agencies, and partners to deliver campaigns that balance creativity with performance. I enjoy shaping narratives, uncovering insights that spark engagement, and building content that resonates culturally and emotionally.

I’m passionate about marketing that solves real problems, connects with people, and drives business results. Always exploring new technologies, trends, and ideas that push brands forward.

Brand & Marketing professional with experience leading integrated campaigns, creative briefing, PR coordination, and content strategy across the MENA region. At STARZPLAY, I oversee brand storytelling, multi-channel campaign execution, and cross-functional collaboration across entertainment and major sports properties, driving measurable growth (+15% impressions, +20% engagement). Previously worked across agency and in-house roles, building campaigns rooted in insight, narrative consistency, and performance.

Bachelor’s degree in Marketing with a strong foundation in branding, digital strategy, and consumer behavior. Certified with Meta Blueprint, Google Analytics & Digital Marketing, Positive Psychology from Harvard, and recipient of the TikTok MENA Creator Hub Award, supporting a well-rounded skill set across communication, content, and audience understanding.