Sameh Aly

I am a senior real estate executive, currently Founder / CEO of Falcon GYR Investment in Dubai, after earlier roles including Head of Client Relations & Operations at DAMAC, and various other positions with DAMAC and others. I am now looking for a new professional challenge.

My career has included company / departmental set-up, developing & implementing new commercial strategy,
handling senior client & stakeholder relationships, owning P&L, building / leading high-performing teams, driving change & innovation, establishing new processes and leading sales / business development.

Falcon GYR Investment LLC, Dubai and Abu Dhabi, UAE & Cairo, Egypt; March 2019 to date
Founder & CEO
 Established this real estate strategy consultancy and leads the company as CEO; develops & executes overall strategy & associated plans, owns P&L, manages employees, develops and implements business development strategy,
 Advises clients on optimally efficient organizational structures, marketing & pricing, regulatory issues (RERA and the Dubai Land Department), CRM, processes & workflows, start-ups and innovation.
 Principal clients include Jumeirah Golf Estate (Dubai), Jumeirah Luxury (Dubai), Titans Real Estate (Dubai), SME Solutions (Abu Dhabi) and Maxim Group (Cairo).
 Certified as an Official Consultant from the Dubai Economic Department and an Owners Association Consultant (Dubai & Cairo).
 Organized the first global start-up event (TIP) in Abu Dhabi in coordination with the Abu Dhabi Economic, Health, Environment and Energy departments.
DAMAC Properties, Dubai, UAE; July 2007 to February 2019
Head of Client Relations & Operations; October 2016 to February 2019
 Developed & implemented new CRM strategy & associated plans, devised new processes, introduced a new record system, handled senior client & stakeholder relationships (including with the owners’ association).
 Successfully redesigned entire company processes and workflows.
 Implemented Salesforce across all departments.
 Developed VOC (Voice of Client) to identify company strengths and weakness in meeting clients’ needs.
 Implemented new client self-service system.
 After the Leasing Department was added to the role, successfully leased out 98% of leasing inventory
within just two months.
 Achieved 96% client satisfaction level.
Head of Property Handover Department; January 2011 to October 2016
 Set up new Handover and Quality Assurance Department.
with major property development clients in my current role and been involved in major
whilst at DAMAC. I have consistently outperformed tough commercial targets throughout my

 Managed and developed the Client Relations Team (Handover and Quality Control teams), improved CR processes / service quality standards, created the Clients’ Relationship Management Operations Plan and provided performance standards, tools, training & support to the Call Centre & Customer Relations Team.
 Established International Handover teams in KSA, Qatar, Jordan, Lebanon & Egypt.
 Managed 98% of the company’s completed properties – 25k units with over 15k clients.
 Successfully re-designed the entire handover process and workflows. Also automized handover through
the introduction of SnagR software – including snagging, defect liability period and facility management.
 Established an Owners Association Department and certified as the first Owners Association Certified
Manager in the company and one of the first 10 certified in Dubai.
 Broke the company handover record in 2016; 4002 units.
Senior Business Development Manager; October 2008 to December 2010
 Set-up Business Development Department.
 Led drive to achieve customer service excellence through improving processes, functions and systems.
 Improved overall service standards by formulating new internal policies.
 Handled relationships with key clients including Dubai Land Department, Master Developers, and Trustee
Accounts Banks.
 Helped improve profitability by aggressively developing business whilst cutting unnecessary costs.
 Played a key role in the company becoming the first developer to finalize the registration of assets and
projects with the Dubai Land Department.
 Acted as a consultant to the Dubai Land Department and RERA to implement a new registration process
and new software process mapping and workflows.
 Awarded Best Developer 2009 by the Dubai Land Department for work on aligning projects to new laws
and regulations introduced during the global financial crisis.
Manager – CRM, DAMAC Properties, Dubai, UAE; July 2007 to September 2008
 Successfully established CRM Department.
District Sales & Service Quality Manager, Mashreq Bank, Dubai, UAE; January 2005 to June 2007
 Certified as Six Sigma Green and Black Belt in Quality Service from the Mashreq Bank Academy.
 Recognized for Best District of the Bank out of 33 branches.
Assistant Branch Manager, Mashreq Bank, Dubai, UAE; May 2003 to December 2004
 Awarded Best Branch Manager for Sales & Quality out of 33 branches. District Sales Manager, Citibank, Cairo, Egypt; January 2003 to May 2003
 Promoted to District Sales Manager - the youngest in the bank’s history.
Area Sales Manager, Citibank, Cairo, Egypt; December 1999 to December 2002
 Top Performing Direct Sales Executive out of 180 sales employees.
 Awarded Best Area Sales Manager
Direct Sales Executive, Mobinil, Cairo, Egypt; July 1997 to June 1998

 Bachelor’s Degree, Business Administration, Ain Shams University, Cairo, Egypt; 1997
 Professional Development
o Certified Consultant, AUD (Dubai Economic Department), Dubai, UAE; June 2019
o Certification / Diploma, Owners Association Management, RERA; June 2010
o Certification / Diploma, Six Sigma Black and Green Belt, Mashreq Bank; January 2007
o Certification / Diploma, Post Graduate Diploma in Management & Marketing, British Institution; June
1998