Shashenka Anthony

Digital Marketing Professional with 7+ years of experience driving brand growth through paid and organic campaigns.Skilled in Meta, Google, TikTok, and YouTube Ads, with hands-on expertise in content creation, video campaigns, and digital engagement strategies.

I am a marketing, social media, and digital marketing professional with experience across ecommerce, FMCG, hospitality, and retail. My exposure includes brand ecosystems associated with Alibaba Group, Unilever, Hilton, ITC, and Under Armour.

My work focuses on social media strategy, content planning, and performance driven marketing. I have contributed to scaling an ecommerce brand to over one million in GMV through a social first and conversion focused approach.

I combine creative strategy with analytics led optimization, working with tools such as Google Analytics, Meta Ads, and TikTok Analytics to drive measurable growth.

Level 7 Postgraduate Diploma holder in Professional Marketing from the Chartered Institute of Marketing UK. Completed a Master of Science in Digital Marketing from Asia e University with a GPA of 3.63, with official certification pending issuance and formal completion confirmed.

Self driven learner in digital advertising with hands on knowledge of Meta, Google, and TikTok Ads.