Wael Elnasieh

Influencer Marketing Manager with 7+ years connecting brands with authentic voices. Expert in building strategic partnerships that turn social media into dynamic storytelling platforms.

Influencer Marketing Manager                    Jan 2025 – Present

Caliber Brands / Nutricook | UAE

• Leading influencer marketing initiatives for Nutricook across MENA and US markets, enhancing brand recognition and audience growth.

• Building strategic influencer partnerships and scaling creator-led campaigns that align with brand goals and product launches.

• Collaborating cross-functionally with creative, e-commerce, and digital teams to ensure cohesive messaging and content across platforms.

• Analyzing performance data to optimize campaign strategies and ROI.

Influencer Marketing Director                                     Aug 2019 - Jan 2025

Noisy Marketing Management Est. | UAE

• Led influencer marketing strategies for major brands like Nivea, Pepsi, Chevrolet, UNICEF, MTN, driving brand visibility and audience engagement.
• Built and maintained strong relationships with over 500 influencers and brand ambassadors, creating strategic partnerships that amplified campaign impact.
• Conducted in-depth research on influencer demographics and engagement metrics to recommend targeted collaborations.
• Produced platform-specific content with influencers, ensuring consistent brand messaging and campaign goals.
• Monitored and optimized influencer campaigns using advanced analytics, achieving measurable performance improvements.
• Managed cross-functional teams to execute influencer marketing strategies aligned with broader marketing objectives.
• Delivered 100+ influencer campaigns generating organic reach between 500K and 5M.
• Tracked brand sentiment during campaigns, maintaining positive audience engagement.
• Identified emerging influencer trends and innovative collaboration opportunities to drive client growth and revenue.
  
   

Marketing Consultant                                            Jun 2024 - Dec 2024

Allegiant Homecare | USA  

Developed branding strategy and infrastructure, guiding the company's market positioning and team formation.

Marketing Consultant                                            Feb 2024 - Aug 2024

Massaie Services Inc. | USA  

Crafted comprehensive branding strategy for a VIP concierge business, enhancing market visibility and client engagement.

Business Consultant                                             Dec 2023 - Dec 2024

Kanta Marketing Services | UAE

 

Developed branding strategy and infrastructure, guiding the company's market positioning and team formation.

Marketing Manager                                                 Mar 2018 - Jul 2019

MA'AK Technology | Sudan

• Developed strategic marketing plans and social media content Led cross-functional teams and external communications
• Redesigned digital platforms for brand consistency
• Produced performance reports and campaign insights
• Coordinated branded material and media partnerships

Marketing Officer                                                  Jun 2017 - Mar 2018

MA'AK Technology | Sudan

Drove digital marketing efforts through strategic research, influencer partnerships, and organic campaign execution.

AlMughtaribeen University

Dec 2013 - Dec 2017

Bachelor of Business Administration