Wided BOUNOUARA

Summarize your professional experienceI am a bilingual (FR/EN) Marketing Strategy Consultant with over a decade of experience helping brands grow across Europe, Africa, and MENAT. I specialise in shaping brand identity, elevating product positioning, and building customer value propositions that strengthen equity and drive market adoption, particularly for premium and innovation-driven categories.

My strength is connecting insights, storytelling, and activation planning to build frameworks, toolkits, and end-to-end strategies that help organisations scale their marketing maturity. I work comfortably across multicultural environments, partnering with C-level stakeholders, cross-functional teams, and agencies to turn strategy into measurable performance.

I completed a Master's degree in Digital Communication at the European Communication School Paris, where I strengthened my expertise in brand strategy, content, and digital ecosystems. Before that, I earned a Bachelor's in Project Management at Science-U EFAB, which laid the foundation for my project leadership, creative planning, and stakeholder management skills.