- Develop and execute integrated corporate communication strategies to strengthen brand image, reputation, and consistency across all channels, aligned with brand guidelines and messaging frameworks.
- Plan and deliver brand-building, publicity, and communication initiatives for existing and new services, including pre- and post-launch campaigns aligned with business priorities and timelines.
- Support organisation-wide communication requirements across functions, ensuring effective messaging through communiqués that drives engagement and business outcomes.
- Manage brand reputation across print, digital, social media, and online advertising platforms, adopting best practices in corporate communications and brand building.
- Create, edit, and refine high-impact content for corporate websites, newsletters, brochures, AV scripts, speeches, opinion pieces, white papers, case studies, advertisements, and corporate background materials.
- Develop compelling narratives reflecting the organisation's perspective on industry, economic, and geopolitical issues.
- Prepare leadership communication assets including speaking points, Q&A, talking notes, and spokesperson briefs for conferences, panels, and media interactions.
- Ensure consistency in tone, structure, and clarity across platforms, and support crisis communication through holding statements, reactive responses, and stakeholder messaging.
- Lead internal communication initiatives including employee newsletters, regional HR newsletters, intranet updates, announcements, industry updates, and newsflashes.
- Ensure timely, accurate, and engaging messaging to drive employee engagement and organisational alignment.
- Draft and manage press releases, media advisories, editorials, advertorials, and official statements.
- Plan and execute media releases, advertisements, events, briefings, interviews, and promotional activities for new initiatives and developments.
- Build and sustain strong relationships with media representatives, PR agencies, and key external stakeholders.
- Monitor and analyse media coverage, competitor activity, and industry trends to identify opportunities and manage reputational risks.
- Conduct research and analyse industry reports, policy papers, and market trends to generate insightful communication and discussion documents.
- Translate complex information into clear, impactful messaging for diverse stakeholder groups.
- Stay current on industry, economic, and geopolitical developments to ensure content relevance and contextual depth.
- Partner with senior leadership and cross-functional teams to deliver communication aligned with strategic priorities.
- Collaborate with PR agencies, media partners, and internal communication teams to ensure consistency and accuracy across all touchpoints.
- Draft, review, and update corporate communications and media management policies and guidelines, and support client relationship management activities as required.
- Ensure smooth functioning of the Corporate Communications function in line with ISO 9001 SOPs and quality standards.
- Identify, negotiate, and manage agencies and vendors to ensure cost-effective delivery and strong ROI.
- Maintain budgetary control across communication and marketing initiatives.
- Manage multiple projects simultaneously with strong editorial rigor, confidentiality, and adherence to timelines.
- Promote judicious use of natural resources.
- Adhere to the organisation's environment, health, and safety policies, objectives, and guidelines.
- Follow the ABMS roles and responsibilities details as prescribed on the ABMS manual.
- Understanding of ethical standards and the importance of integrity in business practices.
- Ability to identify and evaluate risks related to bribery in various business contexts. For more detailed explanation, follow the ABMS manual.
- Postgraduate in mass communication / journalism or global equivalent degree.
- 8-12 years of experience in a corporate communications and content writing role.
- Excellent written and verbal communication skills, with a strong focus on high-quality content writing.
- Behavioral Competencies
- Communication
- Digital Fluency
- Diversity, Equity, and Inclusion Orientation
- Personal and Professional Development
- Leadership
- Entrepreneurship
- Quality & Service Orientation
- Teamwork & Collaboration
- Delivering Results
- Content Development
- Media Handling Skills
- Interpersonal Skills
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