- Conduct competitor analysis bykeeping abreast of market trends and competitor moves andidentifying prospective clients from various sectors and generatingbusiness from the existing.
- Adept in handlingall the retail operations detailed market analysis, range andproduct selections, marketing and clientservicing.
- Identify customer segments, buyingbehavior and preferences through the loyalty program by analyzingtheir consumption behavior and formulating specificinitiative.
- Manage customer centric operationsand ensure customer satisfaction by achieving service qualitynorms.
- Identify current market trends, gathercompetitor's data, identify consumer insights to increasebrand penetration and brand loyalty in themarket.
- Responsible for advertising mediaplanning and working with local and national media houses, creativeteam, researchers and other media contacts for preparing costeffective Media Plan.
- Align with creative teamand visual merchandisers to finalize campaigndesigns.
- Ensuring to achieve 100% ROI(Measurability Report of ROI expectation needs to be filled beforeeach event).
- Events & Campaigns PostMortem Reports with the ROI calculation to understand if the eventachieved the planned and beensuccessful.
- Working closely with theterritories Marketing heads and updating them with the brandinformation as well as providing the required artworks/mediaplans/briefs and understanding region requirements andopportunities.
- Understanding GCC marketrestrictions and ensure that artworks are done with the culturerespect.
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Marketing Executive
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Marketing Executive - Dubai, United Arab Emirates - APPAREL Group
Description
Marketing Operations