- Develop and implement the productstrategy for eLife TV in both bundle and single service offerings.Maintain a roadmap for the productdevelopment.
- Maintain and update the ServiceLevel Agreement that governs the relationship and responsibilitieswith content procurement partners.
- Co-createthe Marketing Plans for eLife TV and On Demand services and deviseoperational strategies to transform the plans into actions. Take asupervisory role in the implementation of theplans.
- Examine and validate value propositionspresented for the Home segment for eLife Triple Play, eLife TV andOn Demand.
- Supervise the management of thecustomer experience for Home Services
- Overseedevelopment and implementation of acquisition, usage and retentionstrategies, programs and plans to increase penetration, usage /ARPU for all eLife TV offerings.
- Provide inputand final clearance on the communications created for the eLife TVproduct, screens and ad campaigns.
- Monitorproduct development giving final clearance of Business Rules,Statements of Work and User Acceptance Testresults.
- Review and submit annual projectionsand budget requests for Triple Play, eLife TV and On Demand.Monitor performance.
- Monitor and trackdevelopments in the market and ensure that variances againstperformance targets are brought to the early attention of theappropriate senior manager and recommend correctiveactions.
- Supervise interactions with the Salessections to assure coordination with regard to the TVproduct
- Manage, lead and steer the roleholder's direct reports to ensure cross BU and intra BUcollaboration on projects and timelydelivery.
- Influence major stakeholders onrequirements and generate buy in for large transformation programsthat may be complex in nature but necessary to augment and solidifythe future state of the TV services platform andservice.
- BachelorDegree in related field.
- 6-8 years product and/or marketingexperience
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Director - Product Marketing-TV Content - Abu Dhabi, United Arab Emirates - Etisalat UAE
Description
Requirements: