Creative Lead – Brand - Dubai - izil Beauty

    izil Beauty
    izil Beauty Dubai

    1 day ago

    Description

    The Creative Lead – Brand & Campaign is responsible for translating brand strategy and commercial objectives into scalable, premium creative direction.

    This role focuses on strategic thinking, system-based execution, and creative governance — not just aesthetics. It ensures creative consistency, feasibility, and quality across campaigns and markets.


    • Key Responsibilities
    A. Strategic Creative Thinking

    • Translate brand positioning into clear creative direction.
    • Connect campaigns to longterm brand narrative.
    • Develop ideas aligned with business objectives.
    • Think beyond oneoff campaigns toward sustainable brand building.
    B. Systems & Scalability Mindset

    • Design campaigns that adapt across channels and markets.
    • Develop templates, guidelines, and adaptation logic.
    • Ensure creative consistency across platforms.
    • Reduce fragmentation and creative chaos.
    C. Executability & Practical Judgment

    • Develop productionaware and costconscious concepts.
    • Balance creative ambition with operational feasibility.
    • Collaborate with production and suppliers early in development.
    • Avoid unrealistic or inefficient creative executions.
    D. Creative Concept & Visual Quality

    • Build strong campaign concepts and premium visual worlds.
    • Develop structured mood boards with clear narrative logic.
    • Ensure strong visual hierarchy and storytelling.
    • Maintain high standards of aesthetic judgment.
    E. Creative Governance & Quality Control

    • Review creative outputs objectively.
    • Provide structured, actionable feedback.
    • Ensure final executions match approved direction.
    • Maintain professionalism without egodriven decisions.
    F. Cross-Functional Collaboration

    • Work closely with Marketing, Copy, Science, Production, and Factory teams.
    • Align visuals with claims and product realities.
    • Operate as part of an integrated system, not a silo.
    • Qualifications & Experience
    • Bachelor's degree in Design, Creative Direction, Marketing, or related field.
    • 7+ years of experience in brand or campaign creative roles.
    • Strong portfolio demonstrating strategic thinking and scalable systems.
    • Experience managing crossfunctional creative workflows.
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