- Key Responsibilities
- Translate brand positioning into clear creative direction.
- Connect campaigns to longterm brand narrative.
- Develop ideas aligned with business objectives.
- Think beyond oneoff campaigns toward sustainable brand building.
- Design campaigns that adapt across channels and markets.
- Develop templates, guidelines, and adaptation logic.
- Ensure creative consistency across platforms.
- Reduce fragmentation and creative chaos.
- Develop productionaware and costconscious concepts.
- Balance creative ambition with operational feasibility.
- Collaborate with production and suppliers early in development.
- Avoid unrealistic or inefficient creative executions.
- Build strong campaign concepts and premium visual worlds.
- Develop structured mood boards with clear narrative logic.
- Ensure strong visual hierarchy and storytelling.
- Maintain high standards of aesthetic judgment.
- Review creative outputs objectively.
- Provide structured, actionable feedback.
- Ensure final executions match approved direction.
- Maintain professionalism without egodriven decisions.
- Work closely with Marketing, Copy, Science, Production, and Factory teams.
- Align visuals with claims and product realities.
- Operate as part of an integrated system, not a silo.
- Qualifications & Experience
- Bachelor's degree in Design, Creative Direction, Marketing, or related field.
- 7+ years of experience in brand or campaign creative roles.
- Strong portfolio demonstrating strategic thinking and scalable systems.
- Experience managing crossfunctional creative workflows.
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