Marketing Manager - UAE - Alshaya

    Alshaya
    Alshaya UAE

    1 week ago

    د.إ210,000 - د.إ360,000 (AED) per year *
    Description

    Scope Summary: The PR, Influencers and Events Manager is a dynamic and strategic role responsible for managing the public relations, organic social media presence, and event planning activities of VS and PINK. This role focuses on enhancing brand visibility, fostering positive public perception, and driving engagement through coordinated communication efforts and memorable events. To positively impact the 3 x Customer KPI's of LFL sales, CSAT and Aura active members

    Key Responsibilities:

    • PR and Influencer Management: Develops and executes PR / Influencer strategies to build and maintain a positive public image. This includes where relevant building relationships with key media, influencers and content creators, drafting press releases and content briefs, managing relationships.
    • Event Planning and Execution: Plans, coordinates, and executes events, including product launches, brand events, and promotional activities. Ensures events align with brand objectives and create meaningful experiences for attendees, leveraging key media/influencer relationships and the Aura customer VIP and Star pool
    • Content Creation: Collaborates with influencers, content creators to produce locally relevant and engaging content for campaigns, social media, and events. This includes written content, graphics, videos, jumping on social trends and bringing the brands to life in ways that connect with the customer driving the 3 x customer KPI metrics
    • Media Relations: Builds and maintains relationships with journalists, influencers, and media outlets to secure coverage and maximize brand exposure.
    • Brand Consistency: Ensures all PR, influencer content and event communications are consistent with the brand's voice, messaging, and values.
    • Budget Management: Manages budgets for PR/Influencer campaigns and events, ensuring efficient use of resources and maximization of ROI.
    • Performance Measurement: Utilizes analytics tools to track the effectiveness of PR efforts, social media campaigns, and events. Reports on KPIs and adjusts strategies as needed to positively impact the 3 x Customer KPIs and 8 x Customer measures

    Experience Needed:

    • PR and Communications Expertise: A minimum of 5-7 years of experience in public relations, influencer management and event planning, with a proven track record of successful campaigns and events.
    • Educational Background: A bachelor's degree in Public Relations, Communications, Marketing, or a related field. A master's degree or relevant certification is a plus.
    • Strong Writing and Communication Skills: Exceptional written and verbal communication skills to craft compelling messages and interact effectively with media and stakeholders.
    • Event Management Skills: Proven experience in planning and executing successful events, with strong organizational and project management abilities.
    • Social Media Savvy: Deep understanding of social media platforms, trends, and best practices. Experience with social media analytics tools.
    • Media Relations: Strong network of media contacts and experience in securing media coverage.
    • Creative and Strategic Thinking: Ability to develop innovative PR and social media strategies that drive engagement and brand growth.
    • Analytical Skills: Proficiency in using analytics tools to measure campaign performance and make data-driven decisions.
    • Leadership: Experience in leading and mentoring teams, fostering a collaborative and high-performance work environment.
    •  
    * This salary range is an estimation made by beBee
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Marketing manager