- Strategic Planning: Develop and implement comprehensive marketing and communication strategies to enhance the brand's presence in the local and international market.
- Brand Management: Oversee the development and management of the brand identity, ensuring consistency across all marketing materials and communications.
- Digital Marketing: Lead digital marketing efforts, including social media strategy, content marketing, SEO, and online advertising.
- Public Relations: Manage media relations, press releases, and public appearances to enhance the brand's public image.
- Event Management: Plan and execute high-impact events and promotions that align with the brand's goals and target audience.
- Team Leadership: Lead and mentor a team of marketing and communication professionals, fostering a culture of creativity and excellence.
- Market Research: Conduct market research to identify trends, opportunities, and challenges in the industry.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
- Performance Analysis: Monitor and report on the effectiveness of marketing campaigns and strategies, making data-driven decisions for improvement.
- Stakeholder Collaboration: Collaborate with internal teams and external partners to ensure cohesive branding and marketing efforts.
- Bachelor's or Master's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 12 years of experience in marketing and communications, preferably in the media and entertainment industry.
- Proven track record of developing and executing successful marketing strategies.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Deep understanding of digital marketing tools and trends.
- Fluent in English; proficiency in Arabic is highly advantageous.
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Director of Communications
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Marketing and Communications Director - Dubai, United Arab Emirates - MCG Talent
Description
Qualifications: