Social Media Marketing Executive - dubai - Al Tannan

    Al Tannan
    Al Tannan dubai

    1 day ago

    Description
    Role Overview

    We are seeking a creative and results-oriented Social Media Marketing Executive to join our marketing team. The ideal candidate will have a strong passion for social media, a proven track record of managing campaigns across various platforms, and a deep understanding of audience engagement strategies. This role focuses on driving brand awareness, audience growth, and lead generation through impactful social media campaigns and innovative content creation.

    Key Responsibilities
    • Social Media Management:
    • Manage and grow social media accounts on platforms such as Instagram, Facebook, LinkedIn, SnapChat, TikTok, and YouTube.
    • Create and schedule engaging, platform-specific content (posts, stories, reels, videos) tailored to the brand's tone of voice.
    • Collaborate with influencers to amplify brand presence and build meaningful partnerships.
    • Community management: monitor and respond to the critical and important messages, inquiries and feedback from the users.
    • Content Creation:
    • Develop creative and visually appealing content, including graphics, videos, and compelling copywriting.
    • Craft storytelling campaigns aligned with the brand's message and business objectives.
    • Strategic Planning:
    • Develop content calendar plan for all platforms.
    • Design and execute comprehensive social media strategies to achieve goals such as brand awareness, engagement, and lead generation.
    • Leverage audience segmentation and targeting techniques to drive better campaign results.
    • Analytics and Reporting:
    • Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, etc.) to track campaign performance and generate actionable insights.
    • Prepare monthly performance reports and adapt strategies based on data-driven findings.
    • Advertising Campaigns:
    • Plan, create, and manage paid social media ad campaigns, optimizing for maximum ROI.
    • Conduct A/B testing and retargeting to refine audience targeting and campaign effectiveness.
    • Trend Awareness and Innovation:
    • Stay updated on social media trends, platform updates, and new algorithms.
    • Introduce innovative ideas and approaches to keep the brand at the forefront of digital trends.
    Required Skills and Competencies
    Core Skills:
    • Proven expertise in managing and growing social media accounts across multiple platforms.
    • Strong content creation skills, including graphic design, video production, and copywriting.
    • Strategic thinking with the ability to design and implement effective social media campaigns.
    • Knowledge of the home, cookware, and small domestic appliances industry.
    Technical Skills:
    • Proficiency in tools like Canva, Adobe Photoshop, Adobe Premiere Pro, or equivalent design and video editing software.
    • Familiarity with social media analytics and ad management tools (e.g., Meta Business Suite, Google Analytics).
    • Understanding of SEO practices and content marketing integration.
    Interpersonal Skills:
    • Highly creative with the ability to think outside the box.
    • Collaborative mindset to work closely with internal teams and external partners.
    • Strong time management skills to handle multiple projects and deadlines effectively.
    Qualifications and Experience
    • Bachelor's degree in Marketing, Communications, or a related field.
    • At least 3+ years of experience in social media marketing or a similar role.
    #J-18808-Ljbffr

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