Digital Marketing Manager Al Futtaim Automotive ElectricMobility - Dubai, United Arab Emirates - Talent Pal

Description

Job Requisition ID:158754

Established in the 1930s as a tradingbusiness AlFuttaim Group today is one of the most diversified andprogressive privately held regional businesses headquartered inDubai United Arab Emirates. Structured into five operatingdivisions; automotive financial services real estate retail andhealthcare; employing more than 35000 employees across more than 20countries in the Middle East Asia and Africa AlFuttaim Grouppartners with over 200 of the worlds most admired and innovativebrands. AlFuttaim Groups entrepreneurship and relentless customerfocus enables the organization to continue to grow and expand;responding to the changing needs of our customers within thesocieties in which we operate.

By upholding ourvalues of respect excellence collaboration and integrity; AlFuttaimGroup continues to enrich the lives and aspirations of ourcustomers each and every day

Overview of therole:

• Responsible for developingmaintaining and executing digital campaigns/ offers to maximiseenquiries sales retention and loyalty for a new electric mobilitybrand
• Become a subject matter expert to supportDigital Marketing activities; with focus on improving performancemarketing effectiveness enhancing customer engagement increasingopportunities improving retention and promotingLoyalty.
• Handle the digital campaign launchingprocess from briefing agencies to reviewing media plans andexecution on timely basis.

What youwill do:

• DigitalMarketing Brand support
• Tosupport the brand in their own organic and paid mediadevelopment.
• To assist in driving digitalmarketing best practice within theorganisation.
• Uphold divisional policies andstandards ensuring alignment to groupstrategy.
• To manage the use of digital media tosupport the companys productstrategy.
• Contributes to marketingeffectiveness by identifying shortterm and longrange issues thatmust be addressed.
• Digital Media&Advertising
• Responsible forTagging Tracking and Optimization the divisions online Media /Advertising for all brands.
• Act as the mainpoint of contact for all automotive media relations with a focus onincreasing media efficiencies and driving divisional wide bestpractice.
• Manage endtoend optimization testingprocess including prioritization requirements gatheringimplementation measurement and nextsteprecommendations.
• Support in endtoendoptimization testing process including prioritization requirementsgathering implementation measurement and nextsteprecommendations
• Digital CampaignPlanning Analysis &Execution
• Assist in briefing themedia agencies of any new campaigns once requested from any of thebrands and in line with the marketingcalendar.
• Follow up on the media plans andassist in optimizing the media plans
• Follow upon the campaigns golive dates and make sure all campaigns aretimely launched.
• Analysis campaign outcomes indetail using a variety of proprietary softwareapplications.
• Responsible for conceptualizingand managing a diverse range of customer retention campaigns andinitiatives. This includes idea generation and explorationpreparing and presenting proposals overseeing the creative andproduction processes and championing successfulexecution.
• Draw insights and present resultsclearly to facilitate sound decision making on nextsteps.
• Required skills to besuccessful:
• Managed amultimilliondollar budget and country widecampaigns.
• Experience in managing mediaagencies and working with big publishers (META Googleetc.)
• Deep understanding of the media scene andtop preforming platforms in KSA.
• Ability toindependently setup media plans and execute the same within thedigital space.
• About theTeam:
• This role will bereporting directly to the Head ofMarketing.
• What equips you forthe role:
• Education: Bachelorsin Marketing Digital marketing or CommunicationsAnalytics
• Expert knowledge of Digital Marketingpractices (including Digital Media) and thorough knowledge of WebAnalytics CRM and CX.
• Minimum Experience andKnowledge: Minimum of 8 yrs. Digital Marketing experience(Automotive Marketing experience is notessential).
• JobSpecific/TechnicalSkills required to complete thetasks:
• Strong knowledge inDigital Marketing Campaigns SEO/SEM Display andAdvertising.
• Experience in marketing cloudsoftware and Digital Analytics Tools
• Experiencein using a variety of CMS and social media platforms andtools
• Experience in creating cross channeldigital campaigns.
• Strong communication skillsin English & Arabic.
• Analytical andproblemsolving skills
• Ability to selfmanage andselfmotivate.
• About AlFuttaimAutomotive
• A major division ofthe UAEbased AlFuttaim Group of companies AlFuttaim Automotive isan industry leader with presence in 10 countries across the MiddleEast Asia and Africa.
• Our core businessactivities at AlFuttaim Automotive include distributionmanufacturing leasing and aftersales and we are firmly establishedas the regional representative of some of the worlds most iconicautomotive brands: Toyota Lexus Honda Jeep Chrysler Dodge Volvo andRAM as well as EV brands.
• We are driven by acustomercentric approach constantly pushing the boundaries oninnovation quality standards and valueadded service across our vastuniverse of customers right from motoring enthusiasts to fleetoperators to contractors. Our mission is to become the leader incustommade mobility solutions by delivering nothing less thanworldclass omnichannel experiences. We channel our local expertiseand global trust to deliver one of the most comprehensiveportfolios of mobility products and solutions from passenger carsto SUVs electric vehicles to highperformance motorbikes commercialvehicles to industrial & constructionequipment.
• What keeps the company movingforward is a 9000member strong team with inspiring possibilitiesfor growth throughout the career path. This is AlFuttaim Automotiveand we empower talent to moveforward.