Brand Coordinator - United Arab Emirates - Apparel Group

    Apparel Group
    Apparel Group United Arab Emirates

    6 days ago

    Description
    Description
    POSITION OBJECTIVE   - The position is responsible for overall brand development and implementation for maximized sales and profit.

    • Strategize for brand penetration and positioning within the region to create brand image in the market.

    Key Responsibilities:

    Marketing:

    • To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
    • To take care of executions of all brand promotional activities under the supervision of Apparel's Marketing Team and respective brand managers.
    • The above activities will include ATL (above the line) activities and BTL (below the line) activities.
    • To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
    • To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.
    • To work on pitch documents alongwith the respective brand managers .
    • Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
    • Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
    • Interface and help the brand managers and the ecommerce team for online trade.
    • Continuously look at attractive opportunities for marketing / promoting respective brands.
    • To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
    • To assist respective brand managers or internal marketing team on logistics side during events and promotion.
    • To share all information related to the business with respective line managers when required.
    • To work and plan annual marketing budgets alongwith respective brand managers.
    • Work with the store and respective brand managers for photo shoots.
    • Responsible for in store media i.e. music and videos.

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Brand coordinator