Channel Marketing Executive - Dubai

Only for registered members Dubai, United Arab Emirates

23 hours ago

The Channel Marketing & Social Media Senior Executive is responsible for governing and scaling social media and channel marketing initiatives that support brand positioning, sales enablement, lead generation, sales conversion, and high-profile brand representation. · The role ens ...

Job description

The role ensures OMNIYAT Partners & Sales Representatives presence across social platforms, campaigns, and premium sales and broker events is consistent, elevated, and aligned with luxury brand standards.

Key Responsibilities

Social Media Strategy, Execution, & Brand Representation

Develop, implement, and optimize social media and channel strategies aligned with commercial, branding, and sales objectives.

Ensure OMNIYAT's digital presence reflects its ultra-luxury positioning through Sales Representatives, Business Development Managers, and Brokers content, campaigns, and event-led storytelling.

Act as final governance authority to prevent off-brand, non-compliant, or misaligned content across internal, broker, and partner channels.

Event Marketing & High-Profile Brand Support

Support OMNIYAT's presence at high-profile sales, broker, and partner events through strategic social media planning and real-time content direction.
Collaborate with Events, Sales, and PR teams to ensure consistent digital efforts before, during, and after events.
Guide content capture, messaging, QR code usage, and post-event amplification to maximize reach, engagement, and lead attribution.

Training & Enablement

Deliver structured social media trainings (1:1 and group) for Sales teams and Brokers, aligned with availability and business priorities.
Cover best practices, paid amplification, lead generation, event coverage, performance tracking, and compliance requirements.
Maintain continuous updates on platform changes, emerging tools, and digital marketing trends.

Lead Generation & Campaign Enablement

Support the setup and optimization of geo-targeted and retargeting campaigns in collaboration with Digital teams.
Ensure alignment with lead attribution, QR code activation, and offline lead collection policies.

Reporting, Social Listening & Market Intelligence

Produce recurring trend monitoring and competitive intelligence reports.
Utilize social listening tools to track brand sentiment, engagement patterns, audience behavior, and industry trends.

Content Strategy, Creation & Quality Control

Lead internal content collaboration through monthly co-creation sessions with Sales, Business Development, and Brokers.
Review and approve shared content calendars to ensure alignment with brand tone, campaign goals, and event timelines.
Review broker-led content and video output to ensure full compliance with brand guidelines prior to publishing.

Monitor published social media content across internal, broker, & partner channels to identify any brand-misaligned, non-compliant, or unapproved content, and proactively address or rectify issues in coordination with relevant stakeholders.

Production & Creative Oversight

Support internal and broker-led content production by reviewing concepts, scripts, edits, and final deliverables.
Ensure content meets luxury visual standards, narrative clarity, and platform-specific best practices.

Partnerships & Strategic Marketing Input

Provide structured input on partnerships, sponsorships, influencer collaborations, and joint initiatives.
Ensure all partnerships and event-related activations reflect OMNIYAT's exclusivity, brand equity, and long-term positioning.

Required Skills & Experience
Strong understanding of luxury branding, digital marketing, and premium audience engagement.
Demonstrated familiarity with event marketing, brand activations, and partnership development.
Proficiency in social media analytics, reporting dashboards, and content creation tools.
Experience using social media listening tools to monitor sentiment, trends, and competitive activity.
Strong stakeholder management and cross-functional coordination skills.

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