Am Category Trade Marketing - Dubai, United Arab Emirates - IFFCO

IFFCO
IFFCO
Verified Company
Dubai, United Arab Emirates

1 week ago

Ahmed Al-Mansouri

Posted by:

Ahmed Al-Mansouri

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Description

Job Summary:


Responsible to develop the Trade Marketing Strategy/ agenda for all B2C trade channels across Agri-Foods (Flour, Fresh Poultry, and Frozen) to support long term Category growth and profitably increase market share based on shopper and customer requirements along with the ability to generate compelling shopper stories to develop winning strategies for categories vs.

competition. He/she is also responsible to recommend short-term actionable in-store solutions based on a clear understanding on shopper behavior within the Category/sub-category


Roles & Responsibilities:


  • Category Insights such as new entrants/competitor in the same category, category drivers at POS
  • Category Shopper insights/behavior
  • Analyze EPOS data and develop a tactical action plan to counter competition; drive insights and build shopper profile understanding by customer/ channel/region
  • Market visits/ RSPs tracking/ Competition analysis/ distribution gaps
  • Translate the marketing Category Brand strategy to inmarkets customerchannel strategy
  • Define annual Trade Marketing calendar for the category supporting the Category AOP
  • Own endtoend category tactics and execution and defines the category role along with the following Trade marketing elements for the Category, across Channel/ Subchannel/Customer level which includes the following:
  • Planogram
  • Suggested assortment/ MSL
  • Picture of Success (Share of shelf, expected Planogram compliance etc.)
  • Suggested Trade promotion menu card (primary visibility vs secondary visibility etc.)
  • Pricing strategy by channel / trade schemes/ competition price benchmarking
  • Budgeting & Planning
  • Category Commercial Execution Monitoring

KPIs:


  • YoY Category Sales Growth, Channel growth
  • Category Profitability
  • TMI%
  • Market share
  • Distribution Metrics & On Shelf Availability
  • Planogram
Compliance, Share of Shelf


Work experience requirement:


Minimum 7 Years FMCG Food Sales & Marketing working experience in the UAE/GCC out of which 4 years should be in Trade Marketing.

An intricate understanding of regional trading dynamics, macroeconomics, Modern Trade and Traditional Trade channel dynamics with a proven track record of achieving Category Targets.


Qualification:

Degree holder majoring in Marketing, Business Administration, or a related discipline from reputed university.


Competencies:


  • Knowledge of Value Chain Management
Trade Marketing and Category management
Sales and Distribution Strategy Management
Consumer Behavior B2B and B2C
Knowledge of International and/or Local Laws and Regulations
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation

  • Business Unit: Corporate-Agri Foods DMCC

Business Group:
Agri Foods (233)
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