Tejasv Kumar

1 year ago · 1 min. reading time · ~10 ·

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Basics of Content Marketing - A visual approach

Basics of Content Marketing - A visual approach

The purpose of content marketing is to persuade users to act. This is only possible when a user finds value in the content. The content marketer needs to not only provide content but also evaluate the efficacy of strategies utilized.

A simpler approach to explain the above while creating value for my post will be through visual content.

Go through this visual to better learn how to communicate with your users.

User PURPOSE

e Persuade users to act
» Through a mix between
creativity and analytics

(GICEICRE [GFE (EEN.
sense of value

Er RRR

Augmented
Reality (AR) Virtual Reality (VR)

AR and VR are the newer technologies used for creating
engaging content. Meta, Sephore, and Apple are
examples of companies who have shown success in this.

Followers

AVOID
VANITY
METRICS

Video Views

 

Lacks substance

Doesn't indicate conversion
Looks good on paper
Often misleading

a WHY Business
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