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Digital Marketing Manager
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Senior Copywriter - Abu Dhabi, United Arab Emirates - manpower middle east
Description
• Conceptualize, develop, and execute compelling Arabic copy across various mediums, including print, digital, social media, and video, to support marketing campaigns, educational materials, and product launches.
• Translate complex medical and scientific concepts into clear, accessible language for diverse audiences, maintaining accuracy, consistency, and compliance with regulatory guidelines.
• Collaborate with cross-functional teams, including marketing, design, and medical experts, to brainstorm ideas, develop messaging strategies, and ensure alignment with project objectives.
• Conduct thorough research on healthcare topics, industry trends, and competitive landscape to inform content development and ensure relevance and credibility.
• Edit and proofread copy to ensure grammatical correctness, clarity, coherence, and adherence to brand voice and style guidelines.
• Stay abreast of emerging healthcare developments, linguistic trends, and cultural nuances to continuously enhance the quality and effectiveness of our communications.
• Serve as a mentor and resource for junior team members, providing guidance, feedback, and support to foster their growth and development.
Qualifications
• Bachelor's degree in Arabic language, journalism, communications, marketing or a related field.
• Minimum 5+ years of experience as a copywriter in the healthcare industry, with a strong portfolio showcasing successful campaigns and projects.
• Native-level fluency in Arabic with exceptional writing, editing, and proofreading skills; fluency in English is a plus.
• Deep understanding of healthcare terminology, medical concepts, and industry regulations, with the ability to communicate complex information in a clear and concise manner.
• Creative thinker with a passion for storytelling and a keen eye for detail, able to generate innovative ideas and bring them to life through compelling copy.
• Strong collaborative skills with the ability to thrive in a fast-paced, deadline-driven environment, working effectively both independently and as part of a team.
• Proficiency in Microsoft Office Suite and familiarity with content management systems and digital marketing tools.