
Aastha Pandey
Marketing / Advertising / Public Relations
Services offered
urrently a Brand Manager for Lakme at Hindustan Unilever, she leads end-to-end innovation pipelines, multi-channel campaigns, and large-scale launches, delivering 50+ SKUs across premium beauty portfolios. Her prior roles at Dabur, Himalaya, Myntra, and Unilever include managing ₹250+ crore portfolios, building market leadership in Lip Care, and executing TVC, digital, influencer, and trade-led strategies.
She brings strong expertise in regional strategy, P&L management, and scalable brand building.
Experience
Aastha N. Pandey is a senior marketing professional with 9+ years of experience driving brand growth across FMCG, beauty, wellness, and e-commerce in highly competitive markets.
Currently a Brand Manager for Lakme at Hindustan Unilever, she leads end-to-end innovation pipelines, multi-channel campaigns, and large-scale launches, delivering 30+ SKUs across premium beauty portfolios. Her prior roles at Dabur, Himalaya, Myntra, and Unilever include managing ₹250+ crore portfolios, building market leadership in Lip Care, and executing TVC, digital, influencer, and trade-led strategies. She brings strong expertise in regional strategy, P&L management, and scalable brand building.
Education
Holds a double Master’s qualification with an MBA from the University of Pune, India and a Post Graduate Diploma in Marketing & Communication from Xavier Institute of Communications (XIC), combining strong business acumen, brand management, creative strategy and consumer insight with deep expertise in marketing communications, media, and storytelling.
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