Mohamed Rashid

👋🏽 Hi, my name is Rashid!

During my experience of 2 years of a digital marketing player, I have understood the ins & outs of the industry. Using my growth hacking mindset and drive to win has proven beyond to my clients. I’m now ready to take on a more challenging role.

🌇 India by Native, with a passion for creating tailored paid media plans and developing strategies into quality leads based on industry trends that will grow your business.

💻 Skills
✔️Social Media Marketing
✔️Paid Media Ads
✔️Branding
✔️Search Engine Marketing
✔️Content Creation
✔️Marketing Research and Analytics
✔️Basic Design Skills
✔️WordPress Management
✔️Budgeting
✔️SWOT Analysis
✔️Project and Account Management

🏔 In my free time, I’d love to cook 👨‍🍳, watch commercials and tech news.

💪🏽 Insatiable Curiosity to learn and experiment with the latest and trending strategies and determine the solution to hack quality leads. I've always enjoyed working with people as I have found that it adds value and support for the clients.

✪Adapting to new best practices, tools, and standards emerging constantly.
✪I enjoy the detailed work of scheduling, prioritizing, organizing, and following up.
✪I would like to take charge of a specific project depending on my role and act as a point person for a vendor or client or help my team in their work.

Think we should work together? I’d love to hear from you

A demonstrated experienced Digital Marketing Coordinator with Overall 3.5+ years with an impacted profit of 35% upliftment of Revenue in digital media promotion. On a mission to boost salesand drive brand awareness, engaging with the business to optimize the performance of the digital strategies of the reputedfirm and constantly striving to adapt to trends, also integrate new skills with level up the graph of profit revenue with less spending/ budget by using specific optimized digital strategies.

  PROFESSIONAL EXPERIENCE                                                                                                            

LOTUS HOLISTIC MEDICAL CENTER | Job Title: Digital Marketing Coordinator | DEC 2020 – Present

I led the digital media platform, to improve the brand awareness and increase the number of patients by both organic search and Paid ad campaigns. By using the market research trends of alternative medical treatments for the medical center and successfully executed the digital strategies and increased patient flow by 25-35% ROAS in a year.

Responsibilities &Achievements

• Responsible for the day-to-day execution, optimization, and reporting of paid search campaigns on the full downstream impactin terms of patient touchpoints and revenue generated.
• Measures and reports performance of all digitalmarketing campaigns, and budgets and assesses against goals (ROI and KPIs).
• Optimize the website and social media platforms to boost organicsearch rankings to result in the top position on the first page.
• Demonstrated experience in Designing Landingpages in WordPress to increase the page speed according to search engine terms.
• Leading and managed SEO/SEM,email, social media and displayadvertising campaigns Plans and executes all SEO/SEM marketing, email, social media, and display advertising campaigns.
• Creating visualconcepts for promotional activities which resulted in the conversion of quality leads.
• Monitor and analyzecampaigns, ad copy and keywordsperformance and work with the team to develop smart segmentation plansand a/b teststo improve performance.
• Overseeing the digital marketingbudget Identifying critical conversion points and drop-offpoints and optimized the user funnels.
• Builds, and maintains socialmedia presence and maintained good relationships with Audiences.
• Paid Marketing -Create, plan, and execute searchcampaigns on Google,Facebook, and LinkedIn,and also create ads and landing pages that engage and encourage sales & Leads.
• Social media marketing - Worked on Google Search Console, and Google Analytics, Experience in optimizing landing pages and user funnelsknowledge of rankingfactors and searchengine algorithms, implemented and resulted in the gain of 45% ROI from the given budget.
• Keyword Planning- Performongoing keyword research,discovery, management, and optimization.
• Reporting - Maintain daily, weekly, and monthly reporting and provide regular updates on performance trends, pacing, and forecasts with actionable insights including Cost of Customer Acquisition, Cost of Lead Acquisition, Quality Score/Lost IS, CTR, and bounce.
• Team Player: Collaborate with cross-functional team members for a timely launch of marketing campaigns.
•  SEO: Conduct regular SEO audits and fix technical website issues that might affect search rankings (e.g. slow page load speeds, page crawl errors, and duplicate content).

Achieved successful paid advertising campaign in socialmedia, improved the organic trafficand ranking in google my business profile/google maps visibility that increased Brand Awareness and revenue by 30% ROAS in a year respectively.

PULSUS HEALTH TECH Group LLC, Chennai | Job Title: Program Coordinator | SEP 2018- NOV 2020

Responsibilities &Achievements

• Planned, administered, and managed logistical tasks associated with the Coordination of meetings and conferences (International Conferences).
• Developed and maintained a social mediamarketing campaign acrossmultiple platforms for international conferences.
• Responsible for organizing, delegating and promoting the event through social media.
• Analysed engagement by using Google Analytics, Facebookanalytics and shortenedURL to track success of our campaigns and content. Providedcampaign reports.
• Managed conference’s event page in Facebook, Google+, YouTube, Twitter, and other social mediaaccounts.
• Built strategy,allocated resources and presented plan to the Marketing department, then drove execution.
• Coordinated traveland logistical arrangements for international conference scientific investigators.
• Manage the sales processto drive targetrevenue for the vertical Plan the eventend-to-end including the objectives, speakers,target audience, location, requirements, budgets, pricing,etc.,
• Established conferencetimelines, prepared stagingmanuals, drafted exhibitspecifications, managed room blocks and deadlines, preparedbudgets and monitoredexpenditure.

Achieved the Targetgoal and honoredwith “Best Employeeof Pulsus HealthTech Dec-2018”

  EDUCATION & PROFESSIONAL QUALIFICATIONS                                                                            

Professional Certifications

• Google ShoppingAds Certification - 2022
• Google Ads Search Certification – 2022
• Google Analytics -2022
• SEO, HubSpot Academy – 2021
• Inbound Marketing Certification, HubSpot Academy – 2021
• Social Media Marketing Certification, Hubspot Academy- 2021

Degree Qualification: -

B.S ABDUR RAHMAN SCIENCEAND TECHNOLOGY                                                      B.TECH (2014-2018)

  SKILLS                                                                                                                                                 

• Pay Per Click (PPC)
• Social MediaMarketing

• Search EngineOptimization (SEO)
• Social Media Optimization (SMO)
• Google Analytics 4 (GA4) & Google SearchConsole
• Customer Relationship Management (CRM)
• Website Management (WordPress, light speed for Ecom)
• Budget Planning
• Basic Designing
• SEO Tools
• Ad Copywriting

• Project Management
• Team player
• Communication skills
• Analytical Skills
• Strategic Planning
• MS word

Graduation in B.Tech

Certified in Digital marketing