RITURAJ SRIVASTAVA

A resourceful individual with a proven track record in implementing successful marketing strategies, with online trafficking and campaign management experience, strong analytical and communication skills, and experience with bid management platforms and active campaign optimization, boosting organic traffic and improving search rankings, seeks a position in digital media at your company to maximize brand awareness and revenue through integrated marketing communications. To secure a challenging position in a reputable organization to expand my learning, knowledge, and skills.

A resourceful individual with a proven track record in implementing successful marketing strategies, with online trafficking and campaign management experience, strong analytical and communication skills, and experience with bid management platforms and active campaign optimization, boosting organic traffic and improving search rankings, seeks a position in digital media at your company to maximize brand awareness and revenue through integrated marketing communications. To secure a challenging position in a reputable organization to expand my learning, knowledge, and skills.

Extensive experience in digital marketing with expertise in Google Ads Management, PPC Campaign, Google Analytics (GA4), Tag Manager, Lead generation, Social Media Management with social media paid advertising including Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads. Apple Search Ads appear in iOS apps.

Comprehensive experience in programmatic advertising with expertise in DSP, SSP, Ad Exchange, Publisher, and Audience. Display & Video 360, AdMob (Mobile App Monetization). Drive Programmatic Strategy, Operations, Capability Building to accelerate effectiveness and ROI in Programmatic Media investments. Coordinate to establish best-in-class Programmatic Media communication, including full-funnel Media strategies, excellence in execution, digital Media automation, new ways of working and new Media Communication opportunities.

Plan and oversee the entire website architecture, restructuring page hierarchy where necessary & Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings. Write SEO optimized content & manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog. Identify and close content gaps between company website and competitor content & conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings.

Bachelor of Engineering
Diploma in Graphic Design
Higher Secondary Certificate
Secondary School Certificate