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    Digital Strategist - Dubai, United Arab Emirates - MCG Talent

    MCG Talent
    MCG Talent Dubai, United Arab Emirates

    5 days ago

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    Description
    • Digital Strategy Development: Create and execute digital marketing strategies tailored to each client's goals and target audience. This includes defining objectives, KPIs, and tactics for success.
    • Market Research: Conduct in-depth market research and analysis to identify industry trends, competitive landscapes, and emerging opportunities for clients.
    • Content Strategy: Collaborate with content creators to develop engaging and effective content strategies that align with client objectives.
    • Data Analysis: Regularly monitor and analyze digital marketing performance metrics, providing insights and recommendations for optimization.
    • SEO and SEM Strategy: Develop and oversee search engine optimization (SEO) and search engine marketing (SEM) strategies, ensuring websites rank well and attract organic and paid traffic.
    • Social Media Strategy: Create and manage social media strategies, content calendars, and advertising campaigns across various platforms to increase brand visibility and engagement.
    • Email Marketing: Plan and execute email marketing campaigns, segmenting audiences and optimizing email performance.
    • Analytics and Reporting: Prepare detailed reports on campaign performance and present findings to clients, suggesting improvements and adjustments as necessary.
    • Client Communication: Maintain open and effective communication with clients, providing updates, discussing strategies, and addressing their concerns.
    • Team Collaboration: Work closely with cross-functional teams, including designers, developers, and marketing specialists, to ensure seamless execution of digital strategies.
    • Stay Current: Stay up-to-date with industry trends, emerging technologies, and best practices to ensure clients receive cutting-edge digital solutions.

    Qualifications:

    • Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
    • Proven experience as a Digital Strategist or in a similar role.
    • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
    • Excellent data analysis and reporting skills.
    • Exceptional project management and organizational abilities.
    • Effective communication and presentation skills.
    • Creative thinking and problem-solving skills.
    • Ability to adapt to a fast-paced and dynamic work environment.
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