- Experience in retail B2C industrydigital applications.
- Experience intransactional applications vs contentapplications.
- Experience managing martechacross omni-channel applications like website, mobile apps, ipad isa must.
- Excellent communication and priorexperience working directly with business stakeholders on design,development, rollout and review responses.
- Responsible for identifying the bestmarketing automation software and other technology solutions,implementing them into the client s existing technology stack, andensuring all marketing strategies align with client sobjectives.
- To have strong problem-solvingskills and candidate must be able to interpret metrics such asconversion rates, cost-per-lead, and click-through rates to gaininsights for future improvement.
- To play acrucial role in optimizing marketing campaigns, customerengagement, and overall business performance through data analysisand leveraging various marketing technologytools.
- Work closely with the marketing team,digital marketing, data & Developers to identifyopportunities, measure performance, and recommend strategies forimproving marketing efforts.
- The role involvesdata analysis, reporting, and the effective utilization ofmarketing technology tools. (Braze, mParticle, Branch, Snowflake,Google Analytics, Firebase, Google TagManagement).
- Collect, monitor, and analyze datausing KPIs, such as click-through rate, conversion rate, orcost-per-lead. (Braze)
- Suggest ways to increasecustomer acquisition, demand generation, andrevenue.
- Intermediate level in using newtechnology solutions, such as project management software, digitaladvertising platforms, and database management andanalytics.
- Comprehensive Medical Plan CoveringMedical, Dental, Vision
- Short Term andLong-Term Disability Coverage
- 401(k) Plan withCompany match
- LifeInsurance
- Vacation Time, Sick Leave, PaidHolidays
- Paid Paternity and MaternityLeave
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Martech Lead - Dubai, United Arab Emirates - Dice
Description
JobDescription:
Good experience inGoogle Analytics (analytics), Google Tag Manager (tagging), Braze(campaign management), mParticle (CDP) and Snowflake (DW) as thedifferent tools in Martech suite of products. Candidate should haveat least hands-on expertise on GA, GTM and Braze.
Key Responsibilities:
Benefits/perkslisted below may vary depending on the nature of your employmentwith LTIMindtree ( LTIM):
Benefits andPerks: