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Dubai

    Officer - Digital Experience - Dubai, United Arab Emirates - Transguard Group Dubai

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    Description
    • Develop and implement acomprehensive content strategy for website, corporate, passenger,and Wowfi page content.
    • Coordinate contentacross various digital channels to ensure consistency and alignmentwith strategic objectives.
    • Maintain a contentcalendar, ensuring adherence to a consistent publishingschedule.
    • Regularly update website content toreflect current information and align with emergingtrends.
    • Conduct content audit and governance,ensuring accuracy and adherence to brand voice andguidelines.
    • Collaborate with subject matterexperts to create high-quality, informativecontent.
    • Oversee the creation and publicationof engaging and relevant content, including text, images, andvideos.
    • Conduct comprehensive keyword researchto identify optimization opportunities for search enginecontent.
    • Execute on-page optimizationstrategies, including optimizing meta tags, headings, and image alttext.
    • Monitor search engine rankings and makecontent adjustments as needed to enhancerankings.
    • Analyze website performance using SEOtools to adapt strategies based oninsights.
    • Facilitate a user-friendly interfacefor creating and editing digitalcontent.
    • Oversea permissions and access controlto ensure authorized contentmanagement.
    • Support workflow processes forcontent creation, review, approval, andpublication.
    • Implement search and retrievalfeatures for easy location of specific content within thesystem.
    • Monitor website traffic and userengagement using analytics tools such as GoogleAnalytics.
    • Analyze website metrics to identifyareas for improvement and opportunities forgrowth.
    • Generate reports on website performanceand present findings to management.
    • Collaboratewith stakeholders, writers, designers, and other content creatorsto develop and implement content strategies aligning with overallmarketing goals.
    • Work closely with the socialmedia team to effectively promote website content through varioussocial media channels.
    • Coordinate with the BTteam to ensure the maintenance of website functionality and timelyresolution of any issues.


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