Copywriter - Arabic - Dubai, United Arab Emirates - Leo Burnett

Description

Creativity has the power to transform human behavior This is the core belief of what we call HumanKind. It's not about advertising or brand propositions or selling products. It's about people and purpose. It's an approach to marketing that serves true human needs, not the other way around. That's why everything we do for brands at Leo Burnett MEA is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people. A brand with purpose can be a true agent of change and transform the way people think, feel or act. A brand with a true HumanKind purpose can change the world. Our dream is to be the best creator of ideas that truly move people - bar none. Leo Burnett Worldwide, part of Publicis Groupe, is one of the world's largest agency networks with 96 offices and nearly 10,000 employees. In 2012, the global network was awarded a record-breaking 55 Lions at the Cannes Lions Festival of Creativity and was also named 'Network of the Year' by YoungGuns, Dubai Lynx and MENA Cristal Awards. Leo Burnett works with some of the world's most valuable brands including The Coca-Cola Company, Fiat, Kellogg's, McDonald's, Nintendo, P&G, Samsung and Allstate among others. To learn more about Leo Burnett Middle East and North Africa visit , and follow us via @LeoBurnettMEA on Twitter and Instagram.

The Copywriter is responsible for creating compelling and effective concepts and copy in the Arabic language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.

They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.

The position of Copywriter - Arabic is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in Arabic for global brands.

• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.

• Being able to juggle multiple projects, prioritize, and meet deadlines

• Investigating industry best-practices and new possibilities

• Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Main Tasks

Technical & Product

• Writing texts (e.g. copy, product descriptions), proofreading, and content editing

• Ensuring the consistency of prepared content;

• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.

• Have a keen understanding of all the channels in the 1:1 marketing space.

• Understanding of the power of data intelligence to help them achieve the communication challenge.

• Required to make conceptual and strategic decisions across a wide variety of clients and industries.

• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.

• Develop and execute strategically-sound creative for cross-channel initiatives

• Persuasively present both internally and to clients with credibility, reasoning, and emotion

• Actively listen to truly understand the ask, client feedback, and internal feedback

• Ensure communications are produced to the highest standards of accuracy and quality control

• Deliver fresh ideas and personality while working with existing brand voice and tone

• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.

• Researches competitors and the industry to provide insight into trends and creative foresight

• Partners with the creatives to make the idea, copy, and design a cohesive story

Business Acumen & Operational Efficiency

• Understand the client's business objectives and align content strategy with those objectives.

• Manage multiple projects and meet deadlines in a fast-paced environment.

• Collaborate with cross-functional teams to ensure content is on brand and meets business objectives.

Innovative & Analytical Mindset

• Develop innovative ideas and concepts that align with the client's brand and objectives.

• Use analytical and logical reasoning to create effective and engaging content.

• Analyze content performance to optimize and improve content strategy.

• Ability to think critically and logically to make data-driven decisions.

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.

• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.

• Able to handle complex issues and make decisions even when missing information.

• Capable of proactively developing meaningful relationships with key decision makers.

• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

• Able to build succession plans and grow and mentor future talent.

• Able to provide constructive feedback to others in a timely manner.

• Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.

• Listens and proactively seeks views from others to create an environment that is transparent and comfortable for others to share.

• Able to motivate their team to pursue goals and deliver beyond their beliefs.

• Able to assess ideas and people on merit alone, without bias or favoritism and gives recognition when due.

• Empowers individuals to solve problems with full support when needed.

• Capable of coaching and supporting others by aligning career expectations providing actionable, open and constructive feedback.

• Capable of persuading others with integrity by understanding their motivations and identifying their concerns and work toward solving them.

• Proactively and continuously work towards improving effective team working and collaboration.

• Able to handle complex messages and is able to convey issues to facilitate others' understanding.

• Able to initiate and lead open conversations with internal and external stakeholders to build a culture of trust.

• Capable of creating opportunities for others to grow and demonstrate their learning agility.

• Drives a culture of trust with peers, clients and other stakeholders.

Self

• Able to adjust performance based on experiences and feedback and showcases agility and flexibility.

• Displays openness to the ideas of others and leverages them when beneficial for the business.

• Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.

• Able to set high impact objectives and goes above and beyond to exceed performance.

• Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.

• Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.

• Approaches situations and individuals with honesty, integrity, transparency and humbleness.

• Showcases resilience and maintains drive and a positive outlook when faced with challenges.

• Actively listens and is receptive to others' feedback on performance.

• Able to take justified risks when appropriate and take accountability and responsibility when things don't go as planned.

• An early identifier of change, able to proactively develop and share plans to seize opportunities.

• Acts ethically and makes ethical decisions in line with local regulations and contracts, even in the face of ethical challenges.

• Able to listen to other people in a way that they feel understood, and is respectful of others.

• Able to make timely decision that take into account different factors in ambiguous circumstances, considering impacts internally and externally.

• Able to build initiatives despite doubts or resistance from others to deliver strategic impact.

• At least 3 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Bachelor's Degree in appropriate field of study

• Has the personality to develop thriving client relations and can lead creative presentations

• Strong conceptualisation and smart thinking skills

• Energy, a sense of humor and an open & curious minds

• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums

• A knack for strategic brainstorming, campaign development, creative brief development and creative execution