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    Copywriter - Dubai, United Arab Emirates - Al Marwan Group Holding

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    Description

    Responsibilities:

    • Developand write high-quality and engaging content, including blogs,articles, website copy, product descriptions, and marketingmaterials for the heavy equipmentindustry.
    • Create persuasive copy that alignswith SEO and keyword strategies to enhance online visibility anddrive organic traffic.
    • Craft bilingual contentin Arabic and English, ensuring accuracy, cultural relevance, andappropriate tone for each audience.
    • Utilizee-commerce best practices to optimize product descriptions andcopy, facilitating user understanding andconversion.
    • Collaborate with digital marketingteams to understand campaign objectives, target audiences, andtailor copywriting to specific marketingchannels.
    • Conduct thorough research on industrytrends, target audience preferences, and competitors to developcontent that stands out and resonates.
    • Adaptwriting style and tone to suit different platforms and channels,including social media, blogs, emails, andmore.
    • Collaborate with graphic designers andcontent creators to ensure a seamless integration of copy andvisuals.
    • Incorporate persuasive and relevant(CTAs) to drive user engagement andconversions.
    • Develop a deep understanding ofSEO principles, meta tags, and optimization techniques to enhancecontent's search enginerankings.
    • Monitor and analyze contentperformance using relevant metrics and provide insights forcontinuous improvement.
    • Stay updated withdigital marketing trends, content marketing strategies, andindustry developments to continuously enhance copywritingpractices.

    Requirements:

    • Bilingual[English & Arabic]
    • 3+ years ofexperience in copywriting
    • Proven experience asa Copywriter with a portfolio showcasing diverse copywritingsamples.
    • Excellent command of English andArabic languages, with the ability to switch between bothseamlessly.
    • Proficiency in using SEO techniquesand incorporating keywords effectively.
    • Strongunderstanding of e-commerce best practices and the role ofpersuasive copy in drivingconversions.
    • Familiarity with meta tags, metadescriptions, and optimizing content for searchengines.
    • Solid understanding of differentdigital platforms and channels, tailoring copyaccordingly.
    • Ability to work collaboratively ina fast-paced, dynamic teamenvironment.
    • Exceptional communication,editing, and proofreading skills.
    • Creativethinking and a strong attention todetail.

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