Social Media - Abu Dhabi, United Arab Emirates - Mandarin Oriental Hotel Group
Description
Position:
Social Media & E-Commerce Manager (Full time #537364)
Property / Office:
Emirates Palace, Abu Dhabi
Location:
Abu Dhabi, United Arab Emirates
Key Responsibilities
- Maximize the hotel's online presence
- Enhance the hotel's marketing and sales efforts via all ecommerce opportunities
- Increase following and inspire engagement on various social media platforms of the hotel and to meet the key performance indicators (KPIs) set by the corporate team and owners
- Ensure compliance with the corporate identity guidelines on the website
- Be the guardian of the hotel's social media platforms
- Propose and develop social media campaign (for brand building and for tactical offers) to help achieve social media exposure and to drive followers
- Develop and plan social media calendar
- Draft and post daily feed for hotel's social media channels per hotel's brand standard
- Draft reply to social media comments
- Identify new advertising opportunities on social media and eCommerce
- Coordinate direct marketing with business partners
- Promote marketing channels, including GDS and MO reservations
- Market & evaluate EPAUH's online presence, including search engine optimization, partners, links, online promotions and premium partners' website updates
- Assist in organizing photo shoots for hotel photography and videography
- Assist in developing, maintaining and managing annual marketing budget and expenses, social media & eCommerce in particular
Key Competencies and Qualification
- Degree holder in Marketing or eCommerce Management or related discipline
- At least 2 years solid experience in similar capacity, preferably in luxury hospitality field
- Excellent communications skills, articulate and compelling communication style
- Ability to write clearly in a variety of communication settings and styles, appropriate to relevant audiences
- Strong attention to detail
- Proven track record with project management skills
- Capable of creative thinking, working with flair and imagination
- Good writing skills in English
Advertised: 22 Nov 2023 Arabian Standard Time
Applications close: 22 Dec 2023 Arabian Standard Time
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