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    Senior Manager - Dubai, United Arab Emirates - APPAREL Group

    APPAREL Group
    APPAREL Group Dubai, United Arab Emirates

    Found in: Talent AE A C2 - 6 days ago

    APPAREL GROUP background
    Description

    KeyResponsibilities

    Brand Growth andProfitability

    • Maximizesales and profitability of brand stores in line with Companytargets
    • Develop the brand launch strategy inconsultation with the Brand GeneralManager
    • Control costs within budgetaryguidelines for the brand stores
    • Maximizeproductivity in stores through effective deployment of resources atbrand stores to ensure complete sell through as per brand product,style and assortment plans
    • Review feedback fromterritories on Brand acceptance and customerexpectations
    • Ensure adherence to financial planin all key areas - sales, markdowns, margin and averageinventory
    • Create the brand positioning inconsultation with the Marketing team and Brand Principal /BrandGeneral Manager
    • Involve in recruitment andtraining of team members Brand Merchandise Planning and ProductSelection
    • Study merchandise requirements forassigned brand by setting sourcing triggers based on actual sales,sales forecasts, company order parameters, inventory checks, forthcoming events, replenishment needs etc.
    • Designthe merchandise plan (pricing, promotion, assortment etc.) with theteam for timely availability of stocks at thestores
    • Determine buying requirements andformulate buying plan and budget
    • Conductproduct selection in coordination with the buying requirements andthe product research received
    • Ensure effectivein-season management across territories (stock balancing, markdownmanagement, stock analysis, stock vs. sales performance)

    Brand Image

    • Create brand awareness"Club Apparel"
    • Coordinatewith Retail Operations to collate the feedback on retail and brandoperations
    • Develop Strategy for VisualMerchandising at Stores and ensure implementation of the sameMarket and Competition Research
    • Acquire marketintelligence through various sources and analyze trends that mayimpact business
    • Research the brand acceptancewithin the region or any new territory and identify any inputs onbrand customizations required
    • Map competitionprices / products and provide qualitative inputs tobusiness
    • Research and look at new sites forbrand outlets and discuss the same with the Operations Manager andGeneral Manager
    • Research on the latest trendsin products, brands, styles, designs, fits etc. Projects &Administration
    • Evaluate the selected site onparameters like trade area, customer base, additional merchandisingconsiderations and seek internalapprovals
    • Co-ordinate for new store openingsand re-fits with the operations and projectsteam
    • Ensure brand outlet locations are in linewith the brand strategy and positioning
    • Ensureadherence to the store openingplan
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