Senior Associate - Abu Dhabi, United Arab Emirates - ALDAR

ALDAR Abu Dhabi, United Arab Emirates

4 days ago

Description

Develop continuous brand content that is relevant and interesting - reflecting the brand personality and pillars with the Corporate Marketing team and retainer agencies.
Create various content types (videos, stills, infographics) with relevant tone and style, adhering to Aldar brand.
Target content to specific audiences and focus on trending topics that fit the brand
Coordinate with the digital and social team to measure the success of the content and to push optimization tactics when needed (e.g., conversion and bounce rates)
Responsible for conceptualizing cutting edge creative concepts .
Collaborate with internal departments and business verticals to fitch for potential campaign/able ideas that help in empowering the group brand
Ensure constant content update across all owned channels, screens, touch points, etc.
Tackle and deploy brand health research results by creating brand content that addresses areas of strength or weakness.
Evaluate, documents, and report campaign results to direct manager and the wider team.
Work closely with retained creative and media buying agencies.

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